ThermoWorks vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than ThermoWorks among meat probe brands worldwide. Traeger had about 90,500 branded searches, while ThermoWorks had 27,100. Traeger made up 35.5% of all meat probe brand searches we track, and ThermoWorks accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about meat probe brands, ThermoWorks appeared in four of the five answers and Traeger in none.
Who do people search for more?
Traeger, about 3 searches for every 1 for ThermoWorks
Who does AI mention more?
ThermoWorks, mentioned in 4 of 5 answers, Traeger in 0
Who does AI recommend more?
ThermoWorks, the only one of the two named
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Top meat probe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Traeger did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ThermoWorks1st
ThermoPro2nd
Meater3rd
Pit Boss–- Traeger–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Meater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ThermoWorks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ThermoPro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meat probe brands
5 answers
Asked ChatGPT
“Which meat probe brand should I buy?”
Asked ChatGPT
“What are the best meat probe brands?”
Asked ChatGPT
“What's the best meat probe brand for grilling meat?”
Searched Google, AI Overview
“best meat probe”
Searched Google, AI Overview
“wireless meat probe”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ThermoWorks or Traeger more popular in search?
This chart shows how often people search Google for ThermoWorks and Traeger by name. Each line represents a brand's share of searches for all five meat probe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, ThermoWorks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Meater | ThermoWorks | ThermoPro |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 36.2% | 16.2% | 8.9% | 7.2% |
| Nov 2025 | 28.9% | 34.7% | 19% | 10.4% | 7% |
| Dec 2025 | 26.4% | 32.9% | 22% | 12.1% | 6.6% |
| Jan 2026 | 26.5% | 38.7% | 17.4% | 9.5% | 7.8% |
| Feb 2026 | 31.9% | 38.4% | 14% | 9.4% | 6.3% |
| Mar 2026 | 36.9% | 36.1% | 13.3% | 8.9% | 4.9% |
| Apr 2026 | 38.7% | 38.1% | 11.4% | 7.6% | 4.2% |
| May 2026 | 37% | 40.6% | 12.2% | 6.7% | 3.6% |
| Jun 2026 | 37% | 40.5% | 9.9% | 8.1% | 4.4% |
| Jul 2026 | 40.1% | 35.6% | 10.7% | 8.8% | 4.8% |
| Aug 2026 | 33.5% | 38.3% | 11.5% | 11.5% | 5.2% |
| Sep 2026 | 36.1% | 35.5% | 13% | 10.6% | 4.7% |
How has the ThermoWorks and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of ThermoWorks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among meat probe brands worldwide moved from 8.9% to 10.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Traeger’s share of searches among meat probe brands worldwide moved from 36.2% to 35.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for meat probe brands worldwide in September 2026?
3 changes
In September 2026, Pit Boss overtook Traeger to become the leader among meat probe brands worldwide, with 36.1% of the searches.
In September 2026, Traeger lost share of searches among meat probe brands worldwide, from 38.3% to 35.5%.
In September 2026, ThermoWorks lost share of searches among meat probe brands worldwide, from 11.5% to 10.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ThermoWorks’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ThermoWorks
1 branded search term
- thermoworks
Traeger
1 branded search term
- traeger
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