Pit Boss vs ThermoWorks:Which is searched more?
In September 2026, Pit Boss had more branded searches than ThermoWorks among meat probe brands worldwide. Pit Boss had about 92,100 branded searches, while ThermoWorks had 27,100. Pit Boss made up 36.1% of all meat probe brand searches we track, and ThermoWorks accounted for 10.6%. These are worldwide searches for English-language branded terms.
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Is Pit Boss or ThermoWorks more popular in search?
Compare the meat probe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pit Boss, ThermoWorks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Meater | ThermoWorks | ThermoPro |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 36.2% | 16.2% | 8.9% | 7.2% |
| Nov 2025 | 28.9% | 34.7% | 19% | 10.4% | 7% |
| Dec 2025 | 26.4% | 32.9% | 22% | 12.1% | 6.6% |
| Jan 2026 | 26.5% | 38.7% | 17.4% | 9.5% | 7.8% |
| Feb 2026 | 31.9% | 38.4% | 14% | 9.4% | 6.3% |
| Mar 2026 | 36.9% | 36.1% | 13.3% | 8.9% | 4.9% |
| Apr 2026 | 38.7% | 38.1% | 11.4% | 7.6% | 4.2% |
| May 2026 | 37% | 40.6% | 12.2% | 6.7% | 3.6% |
| Jun 2026 | 37% | 40.5% | 9.9% | 8.1% | 4.4% |
| Jul 2026 | 40.1% | 35.6% | 10.7% | 8.8% | 4.8% |
| Aug 2026 | 33.5% | 38.3% | 11.5% | 11.5% | 5.2% |
| Sep 2026 | 36.1% | 35.5% | 13% | 10.6% | 4.7% |
How has the Pit Boss and ThermoWorks comparison changed over the last 12 months?
3 findings
- Pit Boss was ahead of ThermoWorks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pit Boss’ share of searches among meat probe brands worldwide moved from 31.5% to 36.1%, and its estimated monthly branded searches moved from 78.6K to 92.1K.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among meat probe brands worldwide moved from 8.9% to 10.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for meat probe brands worldwide in September 2026?
2 changes
In September 2026, Pit Boss overtook Traeger to become the leader among meat probe brands worldwide, with 36.1% of the searches.
In September 2026, ThermoWorks lost share of searches among meat probe brands worldwide, from 11.5% to 10.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pit Boss’ and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pit Boss
2 branded search terms
- pit boss
- pit boss grills
ThermoWorks
1 branded search term
- thermoworks
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