Brandwave

Meater vs Traeger:Which is searched more?

In September 2026, Traeger had more branded searches than Meater among meat probe brands worldwide. Traeger was estimated to have 90.5K branded searches compared to Meater’s 33.1K, and held a 42% Share of Search versus Meater’s 15.3%. These are worldwide searches for English-language branded terms.

Share of Search among meat probe brands worldwide in September 2026Which is more popular in search, Meater or Traeger?
Meater15.3%33.1K searches
vs
Traeger42%90.5K searches

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Which is more popular in search, Meater or Traeger?

Compare the meat probe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Meater and Traeger among meat probe brands worldwide, by month

Share of Search by month for Traeger, Meater. The figures are in the table below the chart.

View monthly share of search table
MonthPit BossTraegerMeater
Oct 202537.5%43.2%19.3%
Nov 202534.9%42%23.1%
Dec 202532.5%40.5%27%
Jan 202632.1%46.8%21.1%
Feb 202637.9%45.5%16.6%
Mar 202642.8%41.8%15.4%
Apr 202643.9%43.2%13%
May 202641.2%45.2%13.6%
Jun 202642.3%46.3%11.4%
Jul 202646.3%41.2%12.4%
Aug 202640.2%46%13.8%
Sep 202642.7%42%15.3%

How has the Meater and Traeger comparison changed over the last 12 months?

  • Traeger was ahead of Meater in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Meater’s estimated Share of Search among meat probe brands worldwide moved from 19.3% to 15.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Traeger’s estimated Share of Search among meat probe brands worldwide moved from 43.2% to 42%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for meat probe brands worldwide in September 2026?

  1. In September 2026, Pit Boss overtook Traeger to become the leader among meat probe brands worldwide, with 42.7% estimated Share of Search.

  2. In September 2026, Meater gained estimated Share of Search among meat probe brands worldwide, from 13.8% to 15.3%.

  3. In September 2026, Traeger lost estimated Share of Search among meat probe brands worldwide, from 46% to 42%.

Other head-to-heads among meat probe brands

How each brand is measured

Brandwave collects information about searches that people make online using Meater’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meater

1 branded search term

  • meater

Traeger

1 branded search term

  • traeger

How the Brand Demand Index is measured

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