Brandwave

Le Creuset vs Pyrex:Which is more popular?

In September 2026, Le Creuset had more branded searches than Pyrex among measuring cups brands worldwide. Le Creuset had about 1.5 million branded searches, while Pyrex had 165,000. Le Creuset made up 49.3% of all measuring cups brand searches we track, and Pyrex accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about measuring cups brands, Pyrex appeared in four of the five answers and Le Creuset in none.

Among measuring cups brands worldwide in September 2026

Who do people search for more?

Le Creuset, about 9 searches for every 1 for Pyrex

Le Creuset 1.5M searchesPyrex 165K searches

Who does AI mention more?

Pyrex, mentioned in 4 of 5 answers, Le Creuset in 0

Pyrex in 4 of 5Le Creuset in 0 of 5

Who does AI recommend more?

Pyrex, the only one of the two named

Pyrex first in 4Le Creuset never named

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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. All-Clad2nd
  3. Pyrex3rd
  4. KitchenAid4th
  5. Cuisinart5th
  6. Le Creuset–
  7. Joseph Joseph–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pyrex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Le Creuset or Pyrex more popular in search?

This chart shows how often people search Google for Le Creuset and Pyrex by name. Each line represents a brand's share of searches for all seven measuring cups brands we track, month by month, from English-language searches worldwide.

Le Creuset and Pyrex among measuring cups brands worldwide, by month

Share of searches by month for Le Creuset, Pyrex. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetKitchenAidCuisinartPyrexAll-CladJoseph JosephOXO
Oct 202542.1%36.3%5.6%4.6%3.8%3.8%3.8%
Nov 202542.2%37.5%5.7%3.8%4.6%3.1%3.1%
Dec 202542.6%37.4%5.7%3.8%4.7%3.1%2.6%
Jan 202640.3%35.2%6.6%5.4%4.4%4.4%3.6%
Feb 202640.6%35.8%5.5%5.5%4.5%4.5%3.7%
Mar 202640.5%35.6%6.7%5.5%3.6%4.5%3.6%
Apr 202641.1%35.8%5.6%5.6%3.7%4.6%3.7%
May 202643.6%31.6%7.2%5.9%3.9%3.9%3.9%
Jun 202642.2%30.2%5.7%5.7%8.5%3.8%3.8%
Jul 202643.8%31.3%7.2%5.9%3.9%3.9%3.9%
Aug 202642.6%30.9%7%7%3.8%4.7%3.8%
Sep 202649.3%29%5.4%5.4%3.6%3.6%3.6%

How has the Le Creuset and Pyrex comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Pyrex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring cups brands worldwide moved from 42.1% to 49.3%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Pyrex’s share of searches among measuring cups brands worldwide moved from 4.6% to 5.4%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for measuring cups brands worldwide in September 2026?

2 changes
  1. In September 2026, Le Creuset gained share of searches among measuring cups brands worldwide, from 42.6% to 49.3%.

  2. In September 2026, Pyrex lost share of searches among measuring cups brands worldwide, from 7% to 5.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Pyrex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Pyrex

1 branded search term

  • pyrex

How the Brand Demand Index is measured

Other head-to-heads among measuring cups brands

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