Brandwave

Cuisinart vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than Cuisinart among measuring cups brands worldwide. KitchenAid was estimated to have 884K branded searches compared to Cuisinart’s 165K, and held a 30.7% Share of Search versus Cuisinart’s 5.7%. These are worldwide searches for English-language branded terms.

Share of Search among measuring cups brands worldwide in September 2026Which is more popular in search, Cuisinart or KitchenAid?
Cuisinart5.7%165K searches
vs
KitchenAid30.7%884K searches

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Which is more popular in search, Cuisinart or KitchenAid?

Compare the measuring cups brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and KitchenAid among measuring cups brands worldwide, by month

Share of Search by month for KitchenAid, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetKitchenAidCuisinartOxoAll-CladJoseph Joseph
Oct 202544.1%38.1%5.9%4%4%4%
Nov 202543.8%39%5.9%3.2%4.8%3.2%
Dec 202544.3%38.9%6%2.7%4.9%3.3%
Jan 202642.6%37.2%7%3.8%4.7%4.7%
Feb 202643%37.8%5.8%3.9%4.8%4.8%
Mar 202642.8%37.7%7.1%3.9%3.9%4.7%
Apr 202643.6%37.9%5.9%3.9%3.9%4.8%
May 202646.3%33.5%7.6%4.2%4.2%4.2%
Jun 202644.8%32%6.1%4%9%4%
Jul 202646.5%33.3%7.7%4.2%4.2%4.2%
Aug 202645.9%33.2%7.6%4.1%4.1%5.1%
Sep 202652.1%30.7%5.7%3.8%3.8%3.8%

How has the Cuisinart and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among measuring cups brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among measuring cups brands worldwide moved from 38.1% to 30.7%, and its estimated monthly branded searches moved from 1.3M to 884K.

How did search popularity change for measuring cups brands worldwide in September 2026?

  1. In September 2026, KitchenAid lost estimated Share of Search among measuring cups brands worldwide, from 33.2% to 30.7%.

  2. In September 2026, Cuisinart lost estimated Share of Search among measuring cups brands worldwide, from 7.6% to 5.7%.

Other head-to-heads among measuring cups brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

KitchenAid

2 branded search terms

  • kitchenaid
  • kitchenaid artisan

How the Brand Demand Index is measured

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