KitchenAid vs Oxo:Which is searched more?
In September 2026, KitchenAid had more branded searches than Oxo among measuring cups brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Oxo’s 120K, and held a 37.9% Share of Search versus Oxo’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Oxo?
Compare the measuring cups brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Cuisinart | All-Clad | Oxo | Joseph Joseph |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 45% | 6.3% | 4.8% | 3.6% | 3.3% |
| Nov 2025 | 35.2% | 46.6% | 6.8% | 6% | 2.9% | 2.6% |
| Dec 2025 | 35% | 47% | 7.1% | 6% | 2.3% | 2.6% |
| Jan 2026 | 35.2% | 42.5% | 9% | 6% | 3.5% | 3.9% |
| Feb 2026 | 36.3% | 43.3% | 6.9% | 5.8% | 3.6% | 4% |
| Mar 2026 | 35.4% | 43.8% | 8.4% | 5% | 3.4% | 3.9% |
| Apr 2026 | 36.8% | 44.3% | 6.4% | 4.8% | 3.6% | 4.1% |
| May 2026 | 38.6% | 41% | 7.8% | 5.4% | 3.7% | 3.5% |
| Jun 2026 | 39.1% | 37.3% | 6.7% | 9.5% | 3.7% | 3.5% |
| Jul 2026 | 39.6% | 39.9% | 8% | 5.2% | 3.8% | 3.6% |
| Aug 2026 | 39.4% | 39.4% | 8.2% | 4.9% | 3.9% | 4.4% |
| Sep 2026 | 44.6% | 37.9% | 6.3% | 4.3% | 3.6% | 3.3% |
How has the KitchenAid and Oxo comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Oxo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among measuring cups brands worldwide moved from 45% to 37.9%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among measuring cups brands worldwide held steady at 3.6%, and its estimated monthly branded searches moved from 145K to 120K.
How did search popularity change for measuring cups brands worldwide in September 2026?
3 changes
In September 2026, Le Creuset overtook KitchenAid to become the leader among measuring cups brands worldwide, with 44.6% estimated Share of Search.
In September 2026, KitchenAid lost estimated Share of Search among measuring cups brands worldwide, from 39.4% to 37.9%.
In September 2026, Oxo rose from 6th to 5th among measuring cups brands worldwide.
Other head-to-heads among measuring cups brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Oxo
3 branded search terms
- oxo
- oxo cubes
- oxo soup
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