Now Foods vs Thorne:Which is more popular?
In September 2026, Thorne had more branded searches than Now Foods among magnesium supplement brands worldwide. Thorne had about 9,900 branded searches, while Now Foods had 6,700. Thorne made up 9.1% of all magnesium supplement brand searches we track, and Now Foods accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about magnesium supplement brands, Thorne appeared in all four answers and Now Foods in one. Thorne was mentioned before Now Foods in every answer.
Who do people search for more?
Thorne, about 48% more searches than Now Foods
Who does AI mention more?
Thorne, mentioned in every answer we collected
Who does AI recommend more?
Thorne, named ahead of Now Foods in every answer
Follow Now Foods vs Thorne and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top magnesium supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Thorne appeared in all four answers. Now Foods was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Thorne was listed before Now Foods in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about magnesium supplement brands
4 answers
Asked ChatGPT
“Which magnesium supplement brand should I buy?”
Asked ChatGPT
“What are the best magnesium supplement brands?”
Asked ChatGPT
“What's the best magnesium supplement brand for sleep?”
Searched Google, AI Overview
“magnesium supplement”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best magnesium supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Now Foods or Thorne more popular in search?
This chart shows how often people search Google for Now Foods and Thorne by name. Each line represents a brand's share of searches for all 12 magnesium supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thorne, Now Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Natural Calm | Nature Made | BiOptimizers | Thorne | Now Foods | Pure Encapsulations | Nature's Bounty | Doctor’s Best | Life Extension | Moon Juice | Ancient Minerals | Jigsaw Health |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 13.1% | 12.7% | 7.2% | 5.9% | 3.9% | 5.9% | 4.8% | 3.2% | 2.1% | 2.1% | 0.52% |
| Nov 2025 | 36.2% | 12.2% | 13.6% | 8.1% | 6.7% | 4.4% | 5.4% | 5.4% | 2.9% | 2.4% | 1.9% | 0.59% |
| Dec 2025 | 38.5% | 12.9% | 11.8% | 7.1% | 5.8% | 4.7% | 5.8% | 5.8% | 3.1% | 2% | 2% | 0.63% |
| Jan 2026 | 37.5% | 15.1% | 11.3% | 6.8% | 5.6% | 5.5% | 5.5% | 5.5% | 3% | 2% | 1.6% | 0.49% |
| Feb 2026 | 39.3% | 16.1% | 9.8% | 7.2% | 6% | 4.8% | 4.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.43% |
| Mar 2026 | 35.6% | 17.9% | 10.9% | 8% | 5.7% | 4.4% | 5.3% | 5.3% | 2.9% | 1.9% | 1.5% | 0.48% |
| Apr 2026 | 35.2% | 18% | 10.9% | 9.8% | 5.7% | 4.4% | 4.4% | 5.4% | 2.9% | 1.3% | 1.5% | 0.48% |
| May 2026 | 32.7% | 20.1% | 10% | 9% | 6.4% | 4.9% | 4.9% | 4.9% | 3.3% | 1.7% | 1.7% | 0.44% |
| Jun 2026 | 33.2% | 20.7% | 10.3% | 9.2% | 6.3% | 5% | 5% | 4.1% | 2.7% | 1.5% | 1.5% | 0.45% |
| Jul 2026 | 32.8% | 20.2% | 10% | 9% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Aug 2026 | 32.5% | 20.3% | 10.1% | 9.1% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Sep 2026 | 33% | 20.4% | 10.1% | 9.1% | 6.1% | 6.1% | 5% | 4% | 2.7% | 1.7% | 1.5% | 0.44% |
How has the Now Foods and Thorne comparison changed over the last 12 months?
3 findings
- Thorne was ahead of Now Foods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among magnesium supplement brands worldwide moved from 5.9% to 6.1%, and its estimated monthly branded searches held steady at 6.7K.
- Across the 12 months ending September 2026, Thorne’s share of searches among magnesium supplement brands worldwide moved from 7.2% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for magnesium supplement brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Now Foods’ and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among magnesium supplement brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.