Brandwave

Nature's Bounty vs Thorne:Which is more popular?

In September 2026, Thorne had more branded searches than Nature's Bounty among magnesium supplement brands worldwide. Thorne had about 9,900 branded searches, while Nature's Bounty had 5,400. Thorne made up 9.1% of all magnesium supplement brand searches we track, and Nature's Bounty accounted for 5%. When we asked ChatGPT and Google AI Overviews about magnesium supplement brands, Thorne appeared in all four answers and Nature's Bounty in none.

Among magnesium supplement brands worldwide in September 2026

Who do people search for more?

Thorne, about 83% more searches than Nature's Bounty

Thorne 9.9K searchesNature's Bounty 5.4K searches

Who does AI mention more?

Thorne, mentioned in every answer we collected

Thorne in 4 of 4Nature's Bounty in 0 of 4

Who does AI recommend more?

Thorne, the only one of the two named

Thorne first in 4Nature's Bounty never named

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Top magnesium supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Thorne appeared in all four answers. Nature's Bounty did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thorne1st
  2. Nature Made2nd
  3. Pure Encapsulations3rd
  4. Now Foods4th
  5. Doctor’s Best5th
  6. Life Extension5th
  7. Natural Calm–
  8. BiOptimizers–
  9. Nature's Bounty–
  10. Moon Juice–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about magnesium supplement brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Nature's Bounty or Thorne more popular in search?

This chart shows how often people search Google for Nature's Bounty and Thorne by name. Each line represents a brand's share of searches for all 12 magnesium supplement brands we track, month by month, from English-language searches worldwide.

Nature's Bounty and Thorne among magnesium supplement brands worldwide, by month

Share of searches by month for Thorne, Nature's Bounty. The figures are in the table below the chart.

View monthly share of searches table
MonthNatural CalmNature MadeBiOptimizersThorneNow FoodsPure EncapsulationsNature's BountyDoctor’s BestLife ExtensionMoon JuiceAncient MineralsJigsaw Health
Oct 202538.5%13.1%12.7%7.2%5.9%3.9%5.9%4.8%3.2%2.1%2.1%0.52%
Nov 202536.2%12.2%13.6%8.1%6.7%4.4%5.4%5.4%2.9%2.4%1.9%0.59%
Dec 202538.5%12.9%11.8%7.1%5.8%4.7%5.8%5.8%3.1%2%2%0.63%
Jan 202637.5%15.1%11.3%6.8%5.6%5.5%5.5%5.5%3%2%1.6%0.49%
Feb 202639.3%16.1%9.8%7.2%6%4.8%4.8%4.8%3.2%1.7%1.7%0.43%
Mar 202635.6%17.9%10.9%8%5.7%4.4%5.3%5.3%2.9%1.9%1.5%0.48%
Apr 202635.2%18%10.9%9.8%5.7%4.4%4.4%5.4%2.9%1.3%1.5%0.48%
May 202632.7%20.1%10%9%6.4%4.9%4.9%4.9%3.3%1.7%1.7%0.44%
Jun 202633.2%20.7%10.3%9.2%6.3%5%5%4.1%2.7%1.5%1.5%0.45%
Jul 202632.8%20.2%10%9%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Aug 202632.5%20.3%10.1%9.1%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Sep 202633%20.4%10.1%9.1%6.1%6.1%5%4%2.7%1.7%1.5%0.44%

How has the Nature's Bounty and Thorne comparison changed over the last 12 months?

3 findings

How did search popularity change for magnesium supplement brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Nature's Bounty worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nature's Bounty’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nature's Bounty

1 branded search term

  • natures bounty magnesium

Thorne

1 branded search term

  • thorne magnesium

How the Brand Demand Index is measured

Other head-to-heads among magnesium supplement brands

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