Brandwave

Maybelline vs NYX Professional Makeup:Which is more popular?

In October 2026, NYX Professional Makeup had more branded searches than Maybelline among lip gloss brands worldwide. NYX Professional Makeup had about 74,000 branded searches, while Maybelline had 60,500. NYX Professional Makeup made up 14.3% of all lip gloss brand searches we track, and Maybelline accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, NYX Professional Makeup appeared in all five answers and Maybelline in three. NYX Professional Makeup was mentioned before Maybelline in every answer.

Among lip gloss brands worldwide in October 2026

Who do people search for more?

NYX Professional Makeup, about 22% more searches than Maybelline

NYX Professional Makeup 74K searchesMaybelline 60.5K searches

Who does AI mention more?

NYX Professional Makeup, mentioned in every answer we collected

NYX Professional Makeup in 5 of 5Maybelline in 3 of 5

Who does AI recommend more?

NYX Professional Makeup, named ahead of Maybelline in every answer

NYX Professional Makeup first in 4Maybelline never first

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Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup appeared in all five answers. Maybelline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NYX Professional Makeup was listed before Maybelline in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. rhode–
  9. Too Faced–
  10. Charlotte Tilbury–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Maybelline or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Maybelline and NYX Professional Makeup by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.

Maybelline and NYX Professional Makeup among lip gloss brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Maybelline. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

NYX Professional Makeup and Maybelline sell other things too, so only their searches that name this product count here, like “nyx butter gloss”.

How has branded search for Maybelline and NYX Professional Makeup changed worldwide over the last 12 months?

3 findings

How did search popularity change for lip gloss brands worldwide in October 2026?

2 changes

  1. In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%.

  2. NYX Professional Makeup’s share of searches among lip gloss brands worldwide has gained ground for 3 months in a row, from 11.5% to 14.3% in October 2026.

How are Maybelline’s and NYX Professional Makeup’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Maybelline’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maybelline

1 branded search term

  • maybelline lifter gloss

NYX Professional Makeup

1 branded search term

  • nyx butter gloss

How the Brand Demand Index is measured

Other head-to-heads among lip gloss brands

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