Fenty Beauty vs Maybelline:Which is more popular?
In October 2026, Maybelline had more branded searches than Fenty Beauty among lip gloss brands worldwide. Maybelline had about 60,500 branded searches, while Fenty Beauty had 18,100. Maybelline made up 11.7% of all lip gloss brand searches we track, and Fenty Beauty accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, Fenty Beauty appeared in four of the five answers and Maybelline in three. Fenty Beauty was mentioned before Maybelline in every answer that named either.
Who do people search for more?
Maybelline, about 3 searches for every 1 for Fenty Beauty
Who does AI mention more?
Fenty Beauty, mentioned in 4 of 5 answers, Maybelline in 3
Who does AI recommend more?
Fenty Beauty, named ahead of Maybelline in 3 of 3 answers
Follow Fenty Beauty vs Maybelline and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lip gloss brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Maybelline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fenty Beauty was listed before Maybelline in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Too Faced0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip gloss brands
5 answers
Asked ChatGPT
“Which lip gloss should I buy?”
Asked ChatGPT
“What are the best lip gloss brands?”
Asked ChatGPT
“What's the best non-sticky lip gloss?”
Searched Google, AI Overview
“lip gloss”
Searched Google, AI Overview
“best lip gloss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Fenty Beauty or Maybelline more popular in search?
This chart shows how often people search Google for Fenty Beauty and Maybelline by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maybelline, Fenty Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | rhode | e.l.f. Cosmetics | NYX Professional Makeup | Maybelline | Huda Beauty | MAC | Fenty Beauty | Lancôme | Too Faced | Charlotte Tilbury | Rare Beauty | BUXOM | Glossier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.2% | 17.5% | 11.8% | 9.6% | 4.3% | 5.3% | 5.3% | 4.3% | 5.3% | 2.9% | 2.4% | 2.4% | 2.9% |
| Dec 2025 | 25.3% | 20.7% | 11.3% | 9.3% | 3.4% | 5.1% | 5.1% | 4.2% | 5.1% | 3.4% | 2.3% | 2.3% | 2.8% |
| Jan 2026 | 23.2% | 19.1% | 12.8% | 10.5% | 4.7% | 5.7% | 4.7% | 3.8% | 5.7% | 2.6% | 2.6% | 2.1% | 2.6% |
| Feb 2026 | 21.8% | 21.8% | 11.9% | 11.9% | 3.6% | 4.4% | 4.4% | 5.3% | 5.3% | 2.4% | 2.9% | 1.9% | 2.4% |
| Mar 2026 | 21.2% | 17.3% | 14.1% | 11.6% | 4.2% | 5.2% | 4.2% | 7.7% | 5.2% | 2.3% | 2.3% | 2.3% | 2.3% |
| Apr 2026 | 25% | 16.8% | 11.3% | 13.8% | 4.1% | 5.1% | 4.1% | 5.1% | 6.2% | 2.3% | 2.3% | 2.3% | 1.8% |
| May 2026 | 21.7% | 17.8% | 11.9% | 14.5% | 5.3% | 6.5% | 3.6% | 4.3% | 5.3% | 2.4% | 2.4% | 2.4% | 1.9% |
| Jun 2026 | 23.6% | 15.8% | 10.6% | 15.8% | 4.7% | 5.8% | 3.9% | 5.8% | 4.7% | 2.6% | 2.6% | 2.1% | 2.1% |
| Jul 2026 | 21.1% | 17.2% | 11.5% | 17.2% | 4.2% | 6.3% | 4.2% | 5.2% | 4.2% | 2.3% | 2.8% | 1.9% | 1.9% |
| Aug 2026 | 23.9% | 16.1% | 13.2% | 16.1% | 4.8% | 4.8% | 3.9% | 3.9% | 3.9% | 2.6% | 2.6% | 2.2% | 1.8% |
| Sep 2026 | 25.2% | 16.9% | 13.9% | 13.9% | 5.1% | 5.1% | 3.4% | 4.1% | 4.1% | 2.3% | 2.3% | 2.3% | 1.5% |
| Oct 2026 | 26% | 21.2% | 14.3% | 11.7% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.3% | 2.3% | 1.9% | 1.3% |
Maybelline and Fenty Beauty sell other things too, so only their searches that name this product count here, like “maybelline lifter gloss”.
How has branded search for Fenty Beauty and Maybelline changed worldwide over the last 12 months?
3 findings
- Maybelline was ahead of Fenty Beauty in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip gloss brands worldwide moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 12 months ending October 2026, Maybelline’s share of searches among lip gloss brands worldwide moved from 9.6% to 11.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for lip gloss brands worldwide in October 2026?
2 changes
In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%.
In October 2026, Fenty Beauty rose from 9th to 7th among lip gloss brands worldwide.
How are Fenty Beauty’s and Maybelline’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fenty Beauty’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fenty Beauty
1 branded search term
- fenty gloss bomb
Maybelline
1 branded search term
- maybelline lifter gloss
Other head-to-heads among lip gloss brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.