Belstaff vs Vanson Leathers:Which is more popular?
In September 2026, Belstaff had more branded searches than Vanson Leathers among leather jacket brands worldwide. Belstaff had about 110,000 branded searches, while Vanson Leathers had 30,000. Belstaff made up 6.8% of all leather jacket brand searches we track, and Vanson Leathers accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about leather jacket brands, Vanson Leathers appeared in two of the five answers and Belstaff in one. Vanson Leathers was mentioned before Belstaff in every answer that named either.
Who do people search for more?
Belstaff, about 4 searches for every 1 for Vanson Leathers
Who does AI mention more?
Vanson Leathers, mentioned in 2 of 5 answers, Belstaff in 1
Who does AI recommend more?
Vanson Leathers, named ahead of Belstaff in 2 of 2 answers
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Top leather jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vanson Leathers was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Belstaff was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vanson Leathers was listed before Belstaff in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AllSaints5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thursday Boot Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vanson Leathers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buffalo Jackson Trading Co2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Jacket Maker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Belstaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acne Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about leather jacket brands
5 answers
Asked ChatGPT
“Which leather jacket brand should I buy?”
Asked ChatGPT
“What are the best leather jacket brands?”
Asked ChatGPT
“What's the best leather jacket brand for everyday wear?”
Searched Google, AI Overview
“leather jacket brands”
Searched Google, AI Overview
“men's leather jacket brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Belstaff or Vanson Leathers more popular in search?
This chart shows how often people search Google for Belstaff and Vanson Leathers by name. Each line represents a brand's share of searches for all nine leather jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Belstaff, Vanson Leathers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint Laurent | AllSaints | Belstaff | Schott | Thursday Boot Company | Vanson Leathers | Acne Studios | Buffalo Jackson Trading Co | The Jacket Maker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 17% | 9.3% | 9.3% | 5.1% | 1.4% | 0.68% | 0.37% | 0.46% |
| Nov 2025 | 51.4% | 18.9% | 10.3% | 10.3% | 5.7% | 1.6% | 0.76% | 0.51% | 0.51% |
| Dec 2025 | 58.4% | 14.4% | 9.6% | 7.9% | 6.5% | 1.4% | 0.87% | 0.58% | 0.39% |
| Jan 2026 | 58.5% | 14.4% | 7.9% | 9.6% | 6.4% | 1.5% | 0.87% | 0.47% | 0.39% |
| Feb 2026 | 60.1% | 14.7% | 8% | 8% | 5.4% | 2.2% | 0.88% | 0.39% | 0.32% |
| Mar 2026 | 63.3% | 15.6% | 7% | 7% | 3.8% | 1.9% | 0.94% | 0.28% | 0.34% |
| Apr 2026 | 65.3% | 16.1% | 5.9% | 5.9% | 3.9% | 1.3% | 0.97% | 0.29% | 0.35% |
| May 2026 | 65.1% | 16% | 5.9% | 5.9% | 3.9% | 1.6% | 0.96% | 0.29% | 0.29% |
| Jun 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.1% | 1.5% | 0.92% | 0.27% | 0.33% |
| Jul 2026 | 68.5% | 16.9% | 4.1% | 5.1% | 2.8% | 1.1% | 1% | 0.25% | 0.3% |
| Aug 2026 | 66.3% | 16.3% | 4.9% | 4.9% | 4% | 2% | 0.98% | 0.36% | 0.29% |
| Sep 2026 | 61.9% | 15.2% | 6.8% | 6.8% | 5.6% | 1.9% | 1.1% | 0.33% | 0.33% |
How has the Belstaff and Vanson Leathers comparison changed over the last 12 months?
3 findings
- Belstaff was ahead of Vanson Leathers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belstaff’s share of searches among leather jacket brands worldwide moved from 9.3% to 6.8%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Vanson Leathers’ share of searches among leather jacket brands worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 25.1K to 30K.
How did search popularity change for leather jacket brands worldwide in September 2026?
2 changes
In September 2026, Belstaff gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%.
Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Belstaff’s and Vanson Leathers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Belstaff
1 branded search term
- belstaff
Vanson Leathers
2 branded search terms
- vanson jacket
- vanson leathers
Other head-to-heads among leather jacket brands
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