Saint Laurent vs Schott:Which is searched more?
In September 2026, Saint Laurent had more branded searches than Schott among leather jacket brands worldwide. Saint Laurent was estimated to have 1M branded searches compared to Schott’s 110K, and held a 67.4% Share of Search versus Schott’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Saint Laurent or Schott?
Compare the leather jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saint Laurent, Schott. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Laurent | AllSaints | Belstaff | Schott | Acne Studios |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 18.3% | 10% | 10% | 0.74% |
| Nov 2025 | 56% | 20.6% | 11.3% | 11.3% | 0.83% |
| Dec 2025 | 64% | 15.8% | 10.6% | 8.7% | 0.95% |
| Jan 2026 | 64.1% | 15.8% | 8.6% | 10.6% | 0.95% |
| Feb 2026 | 65.5% | 16% | 8.8% | 8.8% | 0.96% |
| Mar 2026 | 67.5% | 16.6% | 7.4% | 7.4% | 1% |
| Apr 2026 | 69.4% | 17.1% | 6.3% | 6.3% | 1% |
| May 2026 | 69.4% | 17.1% | 6.3% | 6.3% | 1% |
| Jun 2026 | 66.1% | 19.7% | 7.3% | 5.9% | 0.97% |
| Jul 2026 | 71.7% | 17.6% | 4.3% | 5.3% | 1.1% |
| Aug 2026 | 71% | 17.5% | 5.3% | 5.3% | 1.1% |
| Sep 2026 | 67.4% | 16.6% | 7.4% | 7.4% | 1.2% |
How has the Saint Laurent and Schott comparison changed over the last 12 months?
3 findings
- Saint Laurent was ahead of Schott in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide moved from 60.9% to 67.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Schott’s estimated Share of Search among leather jacket brands worldwide moved from 10% to 7.4%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for leather jacket brands worldwide in September 2026?
2 changes
In September 2026, Schott gained estimated Share of Search among leather jacket brands worldwide, from 5.3% to 7.4%.
In September 2026, Saint Laurent lost estimated Share of Search among leather jacket brands worldwide, from 71% to 67.4%.
Other head-to-heads among leather jacket brands
How each brand is measured
Brandwave collects information about searches that people make online using Saint Laurent’s and Schott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saint Laurent
1 branded search term
- saint laurent
Schott
1 branded search term
- schott
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.