ECHO vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than ECHO among lawn edger brands worldwide. Milwaukee had about 5,990 branded searches, while ECHO had 4,790. Milwaukee made up 10.5% of all lawn edger brand searches we track, and ECHO accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, ECHO appeared in four of the five answers and Milwaukee in three. ECHO was mentioned before Milwaukee in every answer.
Who do people search for more?
Milwaukee, about 25% more searches than ECHO
Who does AI mention more?
ECHO, mentioned in 4 of 5 answers, Milwaukee in 3
Who does AI recommend more?
ECHO, named ahead of Milwaukee in every answer
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Top lawn edger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ECHO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ECHO was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ECHO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Milwaukee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Greenworks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WORX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn edger brands
5 answers
Asked ChatGPT
“Which lawn edger brand should I buy?”
Asked ChatGPT
“What are the best lawn edger brands?”
Asked ChatGPT
“What's the best lawn edger brand for a tidy lawn edge?”
Searched Google, AI Overview
“best lawn edger”
Searched Google, AI Overview
“cordless lawn edger”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ECHO or Milwaukee more popular in search?
This chart shows how often people search Google for ECHO and Milwaukee by name. Each line represents a brand's share of searches for all 11 lawn edger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Stihl | DeWalt | Milwaukee | ECHO | Black+Decker | Craftsman | Greenworks | WORX | Troy-Bilt | Husqvarna |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 20.5% | 11.2% | 8.6% | 8.2% | 7.3% | 6% | 4.7% | 3% | 2.6% | 2.7% |
| Nov 2025 | 31.9% | 17.8% | 11.5% | 10.8% | 6.8% | 5.1% | 4.8% | 3.8% | 2.6% | 1.9% | 2.8% |
| Dec 2025 | 37.6% | 16.8% | 10.8% | 10.2% | 5.4% | 3.9% | 4.7% | 2.5% | 3.3% | 1.5% | 3.2% |
| Jan 2026 | 32.8% | 21% | 9% | 10.1% | 7.3% | 4.4% | 4% | 3.1% | 2.7% | 2.3% | 3.3% |
| Feb 2026 | 25% | 22.5% | 8.4% | 9.3% | 15.4% | 4.6% | 4.2% | 2.4% | 2.5% | 2.6% | 3.1% |
| Mar 2026 | 23.1% | 21.6% | 9.9% | 9.2% | 11.8% | 5.6% | 6.2% | 3.4% | 3.2% | 3% | 2.9% |
| Apr 2026 | 31.5% | 18.3% | 10.3% | 9.6% | 7.8% | 5.6% | 5.5% | 3.6% | 3% | 2.6% | 2.3% |
| May 2026 | 28.1% | 17.3% | 11.8% | 9.1% | 7.3% | 6.7% | 6.3% | 5% | 3.8% | 2.4% | 2.1% |
| Jun 2026 | 23.4% | 18.6% | 12.8% | 10% | 8% | 7.1% | 7% | 4.7% | 3.5% | 2.7% | 2.3% |
| Jul 2026 | 22.8% | 18.2% | 12.5% | 9.5% | 9.5% | 7% | 6.8% | 5.3% | 3.5% | 2.5% | 2.5% |
| Aug 2026 | 25.8% | 17.3% | 12.2% | 9.4% | 9.2% | 6.7% | 6.5% | 4.3% | 3.9% | 2.4% | 2.3% |
| Sep 2026 | 25.5% | 16.5% | 11.3% | 10.5% | 8.4% | 7.6% | 6% | 4.8% | 3.9% | 2.8% | 2.7% |
Milwaukee sells other things too, so only its searches that name this product count here, like “milwaukee edger”.
How has the ECHO and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: ECHO took it in February 2026, Milwaukee took it in April 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among lawn edger brands worldwide moved from 8.2% to 8.4%, and its estimated monthly branded searches moved from 3.2K to 4.8K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among lawn edger brands worldwide moved from 8.6% to 10.5%, and its estimated monthly branded searches moved from 3.3K to 6K.
How did search popularity change for lawn edger brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained share of searches among lawn edger brands worldwide, from 9.4% to 10.5%.
In September 2026, ECHO lost share of searches among lawn edger brands worldwide, from 9.2% to 8.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ECHO’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lawn edger brands
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