Law firms:Which brands are most popular in search?
In August 2026, DLA Piper was the most searched among law firms worldwide, with an estimated 90.5K branded searches and 24.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
DLA Piper24.2%- Baker McKenzie19.8%
- Linklaters16.2%
- Allen & Overy13.3%
- Clifford Chance13.3%
- Norton Rose Fulbright13.3%
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Share of SearchLeaderboard
Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DLA Piper, Baker McKenzie, Linklaters, Allen & Overy, Clifford Chance, Norton Rose Fulbright. The figures are in the table below the chart.
View monthly share of search table
| Month | DLA Piper | Baker McKenzie | Linklaters | Allen & Overy | Clifford Chance | Norton Rose Fulbright |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.8% | 17.9% | 12% | 14.6% | 12% |
| Nov 2025 | 24.7% | 20.3% | 16.6% | 11.1% | 13.6% | 13.6% |
| Dec 2025 | 5.9% | 4.9% | 80.1% | 2.7% | 3.2% | 3.2% |
| Jan 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Feb 2026 | 25.2% | 20.8% | 17% | 9.3% | 13.9% | 13.9% |
| Mar 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Apr 2026 | 25.7% | 17.3% | 17.3% | 11.6% | 14.1% | 14.1% |
| May 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Jun 2026 | 22.6% | 22.6% | 15.1% | 12.3% | 12.3% | 15.1% |
| Jul 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Aug 2026 | 24.2% | 19.8% | 16.2% | 13.3% | 13.3% | 13.3% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.2% | 90.5K | 0% | +0.7 points | |
| 2, held 2nd | 19.8% | 74K | 0% | +0.6 points | |
| 3, held 3rd | 16.2% | 60.5K | 0% | +0.5 points | |
| 4, moved from 5th to 4th | 13.3% | 49.5K | 0% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 13.3% | 49.5K | 0% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 13.3% | 49.5K | -18.2% | -2.5 pointsmoved from 4th to 6th |
24.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
19.8%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
16.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
13.3%
Moved from 5th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
13.3%
Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
13.3%
Moved from 4th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
Compare search popularity between leading brands
- DLA Piper vs Baker McKenzie: compare search popularity
- DLA Piper vs Linklaters: compare search popularity
- DLA Piper vs Allen & Overy: compare search popularity
- DLA Piper vs Clifford Chance: compare search popularity
- Baker McKenzie vs Linklaters: compare search popularity
- Baker McKenzie vs Allen & Overy: compare search popularity
- Baker McKenzie vs Clifford Chance: compare search popularity
- Linklaters vs Allen & Overy: compare search popularity
- Linklaters vs Clifford Chance: compare search popularity
- Allen & Overy vs Clifford Chance: compare search popularity
- Compare any of these brands
Which brand is most popular in search among law firms worldwide?
6 brands
In August 2026, DLA Piper was the most searched among law firms worldwide, with an estimated 90.5K branded searches and 24.2% estimated Share of Search within this set. Baker McKenzie is in 2nd place, 4.4 percentage points behind at 19.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| DLA Piper | 21.8% → 24.2% | 25.7%Apr 2026 | 5.9%Dec 2025 | 2nd → 1st |
| Baker McKenzie | 21.8% → 19.8% | 22.6%Jun 2026 | 4.9%Dec 2025 | 1st → 2nd |
| Linklaters | 17.9% → 16.2% | 80.1%Dec 2025 | 15.1%Jun 2026 | 3rd |
| Allen & Overy | 12% → 13.3% | 13.3%Aug 2026 | 2.7%Dec 2025 | 5th → 4th |
| Clifford Chance | 14.6% → 13.3% | 14.6%Oct 2025 | 3.2%Dec 2025 | 4th → 5th |
| Norton Rose Fulbright | 12% → 13.3% | 15.7%May 2026 | 3.2%Dec 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among law firms worldwide increased from 21.8% to 24.2%.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide decreased from 21.8% to 19.8%.
- Across the 11 months ending August 2026, Linklaters’ estimated Share of Search among law firms worldwide decreased from 17.9% to 16.2%.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide increased from 12% to 13.3%.
- Across the 11 months ending August 2026, Clifford Chance’s estimated Share of Search among law firms worldwide decreased from 14.6% to 13.3%.
- Across the 11 months ending August 2026, Norton Rose Fulbright’s estimated Share of Search among law firms worldwide increased from 12% to 13.3%.
- Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among law firms worldwide peaked at 25.7% in April 2026 and was lowest at 5.9% in December 2025.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide peaked at 22.6% in June 2026 and was lowest at 4.9% in December 2025.
- Across the 11 months ending August 2026, Linklaters’ estimated Share of Search among law firms worldwide peaked at 80.1% in December 2025 and was lowest at 15.1% in June 2026.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide peaked at 13.3% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Clifford Chance’s estimated Share of Search among law firms worldwide peaked at 14.6% in October 2025 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Norton Rose Fulbright’s estimated Share of Search among law firms worldwide peaked at 15.7% in May 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, DLA Piper rose from 2nd to 1st among law firms worldwide.
- Across the 11 months ending August 2026, Baker McKenzie fell from 1st to 2nd among law firms worldwide.
- Across the 11 months ending August 2026, Allen & Overy rose from 5th to 4th among law firms worldwide.
- Across the 11 months ending August 2026, Clifford Chance fell from 4th to 5th among law firms worldwide.
How did search popularity change for law firms worldwide in August 2026?
6 changes
In August 2026, DLA Piper gained estimated Share of Search among law firms worldwide, from 23.5% to 24.2%.
In August 2026, Baker McKenzie gained estimated Share of Search among law firms worldwide, from 19.2% to 19.8%.
In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 15.7% to 13.3%.
In August 2026, Allen & Overy rose from 5th to 4th among law firms worldwide.
In August 2026, Clifford Chance rose from 6th to 5th among law firms worldwide.
Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
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