Baker McKenzie vs Linklaters:Which is more popular by branded search?
In August 2026, Baker McKenzie had more branded searches than Linklaters among law firms worldwide. Baker McKenzie was estimated to have 74K branded searches compared to Linklaters’ 60.5K, and held a 19.8% Share of Search versus Linklaters’ 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baker McKenzie or Linklaters?
Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baker McKenzie, Linklaters. The figures are in the table below the chart.
View monthly share of search table
| Month | DLA Piper | Baker McKenzie | Linklaters | Allen & Overy | Clifford Chance | Norton Rose Fulbright |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.8% | 17.9% | 12% | 14.6% | 12% |
| Nov 2025 | 24.7% | 20.3% | 16.6% | 11.1% | 13.6% | 13.6% |
| Dec 2025 | 5.9% | 4.9% | 80.1% | 2.7% | 3.2% | 3.2% |
| Jan 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Feb 2026 | 25.2% | 20.8% | 17% | 9.3% | 13.9% | 13.9% |
| Mar 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Apr 2026 | 25.7% | 17.3% | 17.3% | 11.6% | 14.1% | 14.1% |
| May 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Jun 2026 | 22.6% | 22.6% | 15.1% | 12.3% | 12.3% | 15.1% |
| Jul 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Aug 2026 | 24.2% | 19.8% | 16.2% | 13.3% | 13.3% | 13.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Baker McKenzie and Linklaters comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Linklaters took it in December 2025, Baker McKenzie took it in February 2026.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide moved from 21.8% to 19.8%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Linklaters’ estimated Share of Search among law firms worldwide moved from 17.9% to 16.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for law firms worldwide in August 2026?
2 changes
In August 2026, Baker McKenzie gained estimated Share of Search among law firms worldwide, from 19.2% to 19.8%.
Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baker McKenzie’s and Linklaters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker McKenzie
1 branded search term
- baker mckenzie
Linklaters
1 branded search term
- linklaters
Put your own brand in this comparison
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