How popular isBaker McKenzie in search?
In August 2026, there were an estimated 74K branded searches for Baker McKenzie worldwide which is down 32.7% over the last 11 months. Baker McKenzie holds 19.8% estimated Share of Search among law firms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
DLA Piper24.2%
Baker McKenzie19.8%
Linklaters16.2%
Allen & Overy13.3%
Clifford Chance13.3%Norton Rose Fulbright13.3%
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Which law firms compete with Baker McKenzie?
Share of Search by month for DLA Piper, Baker McKenzie, Linklaters, Allen & Overy, Clifford Chance, Norton Rose Fulbright. The figures are in the table below the chart.
View monthly share of search table
| Month | DLA Piper | Baker McKenzie | Linklaters | Allen & Overy | Clifford Chance | Norton Rose Fulbright |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.8% | 17.9% | 12% | 14.6% | 12% |
| Nov 2025 | 24.7% | 20.3% | 16.6% | 11.1% | 13.6% | 13.6% |
| Dec 2025 | 5.9% | 4.9% | 80.1% | 2.7% | 3.2% | 3.2% |
| Jan 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Feb 2026 | 25.2% | 20.8% | 17% | 9.3% | 13.9% | 13.9% |
| Mar 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Apr 2026 | 25.7% | 17.3% | 17.3% | 11.6% | 14.1% | 14.1% |
| May 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Jun 2026 | 22.6% | 22.6% | 15.1% | 12.3% | 12.3% | 15.1% |
| Jul 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Aug 2026 | 24.2% | 19.8% | 16.2% | 13.3% | 13.3% | 13.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.2% | 90.5K | 0% | +0.7 points | |
| 2, held 2nd | 19.8% | 74K | 0% | +0.6 points | |
| 3, held 3rd | 16.2% | 60.5K | 0% | +0.5 points | |
| 4, moved from 5th to 4th | 13.3% | 49.5K | 0% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 13.3% | 49.5K | 0% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 13.3% | 49.5K | -18.2% | -2.5 pointsmoved from 4th to 6th |
24.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
19.8%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
16.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
13.3%
Moved from 5th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
13.3%
Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
13.3%
Moved from 4th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
Compare search popularity between Baker McKenzie and its closest rivals
- Baker McKenzie vs DLA Piper: compare search popularity
- Baker McKenzie vs Linklaters: compare search popularity
- Baker McKenzie vs Allen & Overy: compare search popularity
- Baker McKenzie vs Clifford Chance: compare search popularity
- Compare Baker McKenzie with any brand
How has branded search demand for Baker McKenzie changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Baker McKenzie worldwide fell from 110K to 74K.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide decreased from 21.8% to 19.8%.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide peaked at 22.6% in June 2026 and was lowest at 4.9% in December 2025.
- Across the 11 months ending August 2026, Baker McKenzie fell from 1st to 2nd among law firms worldwide.
How did search popularity change for law firms worldwide in August 2026?
6 changes
In August 2026, DLA Piper gained estimated Share of Search among law firms worldwide, from 23.5% to 24.2%.
In August 2026, Baker McKenzie gained estimated Share of Search among law firms worldwide, from 19.2% to 19.8%.
In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 15.7% to 13.3%.
In August 2026, Allen & Overy rose from 5th to 4th among law firms worldwide.
In August 2026, Clifford Chance rose from 6th to 5th among law firms worldwide.
Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
How is Baker McKenzie measured?
Brandwave collects information about searches that people make online using Baker McKenzie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baker mckenzie
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