Baker McKenzie vs Norton Rose Fulbright:Which is searched more?
In August 2026, Baker McKenzie had more branded searches than Norton Rose Fulbright among law firms worldwide. Baker McKenzie was estimated to have 74K branded searches compared to Norton Rose Fulbright’s 49.5K, and held a 17.5% Share of Search versus Norton Rose Fulbright’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baker McKenzie or Norton Rose Fulbright?
Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baker McKenzie, Norton Rose Fulbright. The figures are in the table below the chart.
View monthly share of search table
| Month | Baker McKenzie | Norton Rose Fulbright |
|---|---|---|
| Oct 2025 | 19.4% | 10.7% |
| Nov 2025 | 18.3% | 12.2% |
| Dec 2025 | 4.7% | 3.2% |
| Jan 2026 | 17.7% | 11.8% |
| Feb 2026 | 19% | 12.7% |
| Mar 2026 | 17.7% | 11.8% |
| Apr 2026 | 15.5% | 12.7% |
| May 2026 | 17.1% | 13.9% |
| Jun 2026 | 20.1% | 13.4% |
| Jul 2026 | 17.1% | 13.9% |
| Aug 2026 | 17.5% | 11.7% |
| Sep 2026 | — | — |
How has the Baker McKenzie and Norton Rose Fulbright comparison changed over the last 12 months?
3 findings
- Baker McKenzie was ahead of Norton Rose Fulbright in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide moved from 19.4% to 17.5%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Norton Rose Fulbright’s estimated Share of Search among law firms worldwide moved from 10.7% to 11.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for law firms worldwide in August 2026?
2 changes
In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 13.9% to 11.7%.
Estimated monthly branded searches for Baker McKenzie worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baker McKenzie’s and Norton Rose Fulbright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker McKenzie
1 branded search term
- baker mckenzie
Norton Rose Fulbright
1 branded search term
- norton rose fulbright
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.