Allen & Overy vs Baker McKenzie:Which is more popular by branded search?
In August 2026, Baker McKenzie had more branded searches than Allen & Overy among law firms worldwide. Baker McKenzie was estimated to have 74K branded searches compared to Allen & Overy’s 49.5K, and held a 19.8% Share of Search versus Allen & Overy’s 13.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allen & Overy or Baker McKenzie?
Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baker McKenzie, Allen & Overy. The figures are in the table below the chart.
View monthly share of search table
| Month | DLA Piper | Baker McKenzie | Linklaters | Allen & Overy | Clifford Chance | Norton Rose Fulbright |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.8% | 17.9% | 12% | 14.6% | 12% |
| Nov 2025 | 24.7% | 20.3% | 16.6% | 11.1% | 13.6% | 13.6% |
| Dec 2025 | 5.9% | 4.9% | 80.1% | 2.7% | 3.2% | 3.2% |
| Jan 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Feb 2026 | 25.2% | 20.8% | 17% | 9.3% | 13.9% | 13.9% |
| Mar 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Apr 2026 | 25.7% | 17.3% | 17.3% | 11.6% | 14.1% | 14.1% |
| May 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Jun 2026 | 22.6% | 22.6% | 15.1% | 12.3% | 12.3% | 15.1% |
| Jul 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Aug 2026 | 24.2% | 19.8% | 16.2% | 13.3% | 13.3% | 13.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Allen & Overy and Baker McKenzie comparison changed over the last 12 months?
3 findings
- Baker McKenzie was ahead of Allen & Overy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide moved from 12% to 13.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide moved from 21.8% to 19.8%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for law firms worldwide in August 2026?
2 changes
In August 2026, Baker McKenzie gained estimated Share of Search among law firms worldwide, from 19.2% to 19.8%.
In August 2026, Allen & Overy rose from 5th to 4th among law firms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Allen & Overy’s and Baker McKenzie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allen & Overy
1 branded search term
- allen and overy
Baker McKenzie
1 branded search term
- baker mckenzie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.