How popular isAllen & Overy in search?
In August 2026, there were an estimated 99K branded searches for Allen & Overy worldwide which is down 18.2% over the last 11 months. Allen & Overy holds 23.4% estimated Share of Search among law firms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Allen & Overy23.4%
DLA Piper21.4%
Baker McKenzie17.5%
Linklaters14.3%
Clifford Chance11.7%Norton Rose Fulbright11.7%
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Which law firms compete with Allen & Overy?
Share of Search by month for Allen & Overy, DLA Piper, Baker McKenzie, Linklaters, Clifford Chance, Norton Rose Fulbright. The figures are in the table below the chart.
View monthly share of search table
| Month | Allen & Overy | DLA Piper | Baker McKenzie | Linklaters | Clifford Chance | Norton Rose Fulbright |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 19.4% | 19.4% | 16% | 13.1% | 10.7% |
| Nov 2025 | 20% | 22.2% | 18.3% | 15% | 12.2% | 12.2% |
| Dec 2025 | 5.2% | 5.8% | 4.7% | 78% | 3.2% | 3.2% |
| Jan 2026 | 19.4% | 21.5% | 17.7% | 17.7% | 11.8% | 11.8% |
| Feb 2026 | 17% | 23.1% | 19% | 15.5% | 12.7% | 12.7% |
| Mar 2026 | 19.4% | 21.5% | 17.7% | 17.7% | 11.8% | 11.8% |
| Apr 2026 | 20.7% | 23% | 15.5% | 15.5% | 12.7% | 12.7% |
| May 2026 | 22.8% | 20.9% | 17.1% | 13.9% | 11.4% | 13.9% |
| Jun 2026 | 22% | 20.1% | 20.1% | 13.4% | 11% | 13.4% |
| Jul 2026 | 22.8% | 20.9% | 17.1% | 13.9% | 11.4% | 13.9% |
| Aug 2026 | 23.4% | 21.4% | 17.5% | 14.3% | 11.7% | 11.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.4% | 99K | 0% | +0.6 points | |
| 2, held 2nd | 21.4% | 90.5K | 0% | +0.5 points | |
| 3, held 3rd | 17.5% | 74K | 0% | +0.4 points | |
| 4, held 4th | 14.3% | 60.5K | 0% | +0.4 points | |
| 5, moved from 6th to 5th | 11.7% | 49.5K | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 11.7% | 49.5K | -18.2% | -2.2 pointsmoved from 5th to 6th |
23.4%
Held 1st. 99K estimated branded searches, 0% vs prior month. Share +0.6 points.
21.4%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
17.5%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
14.3%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
11.7%
Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.7%
Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
Compare search popularity between Allen & Overy and its closest rivals
- Allen & Overy vs DLA Piper: compare search popularity
- Allen & Overy vs Baker McKenzie: compare search popularity
- Allen & Overy vs Linklaters: compare search popularity
- Allen & Overy vs Clifford Chance: compare search popularity
- Compare Allen & Overy with any brand
Every comparison with Allen & Overy
5 comparisons
How has branded search demand for Allen & Overy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Allen & Overy worldwide fell from 121K to 99K.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide increased from 21.4% to 23.4%.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide peaked at 23.4% in August 2026 and was lowest at 5.2% in December 2025.
How did search popularity change for law firms worldwide in August 2026?
6 changes
In August 2026, Allen & Overy gained estimated Share of Search among law firms worldwide, from 22.8% to 23.4%.
In August 2026, DLA Piper gained estimated Share of Search among law firms worldwide, from 20.9% to 21.4%.
In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 13.9% to 11.7%.
In August 2026, Clifford Chance rose from 6th to 5th among law firms worldwide.
Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
Estimated monthly branded searches for Baker McKenzie worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
How is Allen & Overy measured?
Brandwave collects information about searches that people make online using Allen & Overy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- allen and overy
- allen overy
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Is Allen & Overy your brand?
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