Allen & Overy vs Norton Rose Fulbright:Which is more popular by branded search?
In August 2026, Allen & Overy and Norton Rose Fulbright were level on Share of Search among law firms worldwide, with an estimated 49.5K branded searches each, at 13.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allen & Overy or Norton Rose Fulbright?
Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Allen & Overy, Norton Rose Fulbright. The figures are in the table below the chart.
View monthly share of search table
| Month | DLA Piper | Baker McKenzie | Linklaters | Allen & Overy | Clifford Chance | Norton Rose Fulbright |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.8% | 17.9% | 12% | 14.6% | 12% |
| Nov 2025 | 24.7% | 20.3% | 16.6% | 11.1% | 13.6% | 13.6% |
| Dec 2025 | 5.9% | 4.9% | 80.1% | 2.7% | 3.2% | 3.2% |
| Jan 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Feb 2026 | 25.2% | 20.8% | 17% | 9.3% | 13.9% | 13.9% |
| Mar 2026 | 23.8% | 19.6% | 19.6% | 10.7% | 13.1% | 13.1% |
| Apr 2026 | 25.7% | 17.3% | 17.3% | 11.6% | 14.1% | 14.1% |
| May 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Jun 2026 | 22.6% | 22.6% | 15.1% | 12.3% | 12.3% | 15.1% |
| Jul 2026 | 23.5% | 19.2% | 15.7% | 12.9% | 12.9% | 15.7% |
| Aug 2026 | 24.2% | 19.8% | 16.2% | 13.3% | 13.3% | 13.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Allen & Overy and Norton Rose Fulbright comparison changed over the last 12 months?
3 findings
- Allen & Overy was ahead of Norton Rose Fulbright in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide moved from 12% to 13.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Norton Rose Fulbright’s estimated Share of Search among law firms worldwide moved from 12% to 13.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for law firms worldwide in August 2026?
2 changes
In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 15.7% to 13.3%.
In August 2026, Allen & Overy rose from 5th to 4th among law firms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Allen & Overy’s and Norton Rose Fulbright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allen & Overy
1 branded search term
- allen and overy
Norton Rose Fulbright
1 branded search term
- norton rose fulbright
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.