Brandwave

Clifford Chance vs Linklaters:Which is searched more?

In August 2026, Linklaters had more branded searches than Clifford Chance among law firms worldwide. Linklaters was estimated to have 60.5K branded searches compared to Clifford Chance’s 49.5K, and held a 14.3% Share of Search versus Clifford Chance’s 11.7%. These are worldwide searches for English-language branded terms.

Share of Search among law firms worldwide in August 2026Which is more popular in search, Clifford Chance or Linklaters?
Clifford Chance11.7%49.5K searches
vs
Linklaters14.3%60.5K searches
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Which is more popular in search, Clifford Chance or Linklaters?

Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clifford Chance and Linklaters among law firms worldwide, by month

Share of Search by month for Linklaters, Clifford Chance. The figures are in the table below the chart.

View monthly share of search table
MonthLinklatersClifford Chance
Oct 202516%13.1%
Nov 202515%12.2%
Dec 202578%3.2%
Jan 202617.7%11.8%
Feb 202615.5%12.7%
Mar 202617.7%11.8%
Apr 202615.5%12.7%
May 202613.9%11.4%
Jun 202613.4%11%
Jul 202613.9%11.4%
Aug 202614.3%11.7%
Sep 2026——

How has the Clifford Chance and Linklaters comparison changed over the last 12 months?

  • Linklaters was ahead of Clifford Chance in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Clifford Chance’s estimated Share of Search among law firms worldwide moved from 13.1% to 11.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
  • Across the 11 months ending August 2026, Linklaters’ estimated Share of Search among law firms worldwide moved from 16% to 14.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for law firms worldwide in August 2026?

  1. In August 2026, Clifford Chance rose from 6th to 5th among law firms worldwide.

  2. Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Clifford Chance’s and Linklaters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clifford Chance

1 branded search term

  • clifford chance

Linklaters

1 branded search term

  • linklaters

How the Brand Demand Index is measured

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