Herschel vs Tumi:Which is more popular?
In September 2026, Herschel and Tumi were level in searches among laptop case brands worldwide, with an estimated 2.2K versus 2.1K branded searches, at 7.7% and 7.5% of the total. When we asked ChatGPT and Google AI Overviews about laptop case brands, neither Herschel nor Tumi appeared in any of the five answers.
Who do people search for more?
Herschel and Tumi are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Herschel vs Tumi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop case brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Herschel nor Tumi showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
tomtoc4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MOSISO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellroy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Incase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Case Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tumi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop case brands
5 answers
Asked ChatGPT
“Which laptop case brand should I buy?”
Asked ChatGPT
“What are the best laptop case brands?”
Asked ChatGPT
“What's the best laptop case brand for protecting a laptop?”
Searched Google, AI Overview
“best laptop case”
Searched Google, AI Overview
“protective laptop case”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Herschel or Tumi more popular in search?
This chart shows how often people search Google for Herschel and Tumi by name. Each line represents a brand's share of searches for all 11 laptop case brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Herschel, Tumi. The figures are in the table below the chart.
View monthly share of searches table
| Month | tomtoc | MOSISO | Thule | Bellroy | Herschel | Tumi | Pelican | Incase | Case Logic | Native Union | Inateck |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 18% | 12.4% | 12.1% | 7.8% | 6.3% | 8.7% | 8.8% | 3.6% | 1.7% | 1.2% |
| Nov 2025 | 17.6% | 16.7% | 16.6% | 11.3% | 9% | 7.4% | 8% | 7.5% | 3% | 1.7% | 1.1% |
| Dec 2025 | 23.5% | 15% | 12.8% | 15.2% | 8.2% | 7.1% | 6.2% | 7.6% | 1.9% | 1.7% | 0.86% |
| Jan 2026 | 29.3% | 14.3% | 14.1% | 8.2% | 8.7% | 5.7% | 5.9% | 8.8% | 2.8% | 1.4% | 0.8% |
| Feb 2026 | 41.1% | 12.7% | 13.9% | 6.6% | 4.1% | 4.6% | 5.7% | 7.1% | 2% | 1.3% | 0.81% |
| Mar 2026 | 44% | 16.8% | 8% | 7.7% | 5% | 3.4% | 5.8% | 5% | 2% | 1.7% | 0.57% |
| Apr 2026 | 20.4% | 10.4% | 18.5% | 7.6% | 4.7% | 3.9% | 5.4% | 5% | 22% | 1.5% | 0.67% |
| May 2026 | 25.4% | 17.5% | 9.5% | 9% | 4.6% | 6.2% | 6.5% | 5.6% | 12.5% | 2.2% | 1.1% |
| Jun 2026 | 35.9% | 11.7% | 8.7% | 8.3% | 4.1% | 5.3% | 6% | 15.6% | 1.6% | 1.8% | 1.1% |
| Jul 2026 | 25.5% | 12.8% | 11% | 15.5% | 5.3% | 5.8% | 6.5% | 12.4% | 2.3% | 1.8% | 0.89% |
| Aug 2026 | 24.8% | 14.7% | 12.6% | 14.3% | 7.4% | 6.2% | 6.1% | 8.9% | 2.3% | 1.8% | 0.96% |
| Sep 2026 | 24.6% | 17.3% | 12.3% | 10.4% | 7.7% | 7.5% | 7.3% | 6.1% | 2.9% | 2.2% | 1.7% |
Herschel and Tumi sell other things too, so only their searches that name this product count here, like “herschel laptop case”.
How has the Herschel and Tumi comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Tumi took it in February 2026, Herschel took it in March 2026, Tumi took it in May 2026, Herschel took it in August 2026.
- Across the 12 months ending September 2026, Herschel’s share of searches among laptop case brands worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches moved from 1.9K to 2.2K.
- Across the 12 months ending September 2026, Tumi’s share of searches among laptop case brands worldwide moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 1.5K to 2.1K.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
In September 2026, Tumi overtook Incase to rank 6th among laptop case brands worldwide, with 7.5% of the searches.
Herschel’s share of searches among laptop case brands worldwide has gained ground for 3 months in a row, from 4.1% to 7.7% in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Herschel’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laptop case brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.