Brandwave

StarTech vs UGREEN:Which is more popular?

In September 2026, UGREEN had more branded searches than StarTech among KVM switch brands worldwide. UGREEN had about 673,000 branded searches, while StarTech had 60,500. UGREEN made up 66.1% of all KVM switch brand searches we track, and StarTech accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about KVM switch brands, UGREEN appeared in four of the five answers and StarTech in three. StarTech was mentioned before UGREEN in three out of five answers.

Among KVM switch brands worldwide in September 2026

Who do people search for more?

UGREEN, about 11 searches for every 1 for StarTech

UGREEN 673K searchesStarTech 60.5K searches

Who does AI mention more?

UGREEN, mentioned in 4 of 5 answers, StarTech in 3

UGREEN in 4 of 5StarTech in 3 of 5

Who does AI recommend more?

StarTech, named ahead of UGREEN in 3 of 5 answers

StarTech first in 3UGREEN first in 2

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Top KVM switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UGREEN was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. StarTech was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StarTech was listed before UGREEN in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TESmart1st
  2. Level1Techs2nd
  3. UGREEN3rd
  4. StarTech4th
  5. IOGEAR5th
  6. ATEN6th
  7. Belkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TESmart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StarTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Level1Techs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ATEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IOGEAR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about KVM switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is StarTech or UGREEN more popular in search?

This chart shows how often people search Google for StarTech and UGREEN by name. Each line represents a brand's share of searches for all seven KVM switch brands we track, month by month, from English-language searches worldwide.

StarTech and UGREEN among KVM switch brands worldwide, by month

Share of searches by month for UGREEN, StarTech. The figures are in the table below the chart.

View monthly share of searches table
MonthUGREENBelkinATENStarTechLevel1TechsIOGEARTESmart
Oct 202561.2%24.4%6.7%6.7%0.54%0.32%0.14%
Nov 202561.7%25%5.6%6.8%0.5%0.27%0.18%
Dec 202560.9%24.7%6.7%6.7%0.58%0.32%0.14%
Jan 202661.1%24.3%6.7%6.7%0.67%0.32%0.18%
Feb 202661%24.4%6.7%6.7%0.65%0.33%0.18%
Mar 202661.3%24.1%6.7%6.7%0.67%0.27%0.15%
Apr 202663%20.6%6.9%8.5%0.55%0.27%0.15%
May 202661.2%24%5.5%8.2%0.67%0.27%0.14%
Jun 202661.3%24%5.5%8.2%0.53%0.21%0.14%
Jul 202663.9%20.9%5.7%8.6%0.56%0.22%0.15%
Aug 202661.3%24.1%5.5%8.2%0.5%0.21%0.14%
Sep 202666.1%21.2%5.9%5.9%0.51%0.19%0.1%

How has the StarTech and UGREEN comparison changed over the last 12 months?

3 findings
  • UGREEN was ahead of StarTech in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, StarTech’s share of searches among KVM switch brands worldwide moved from 6.7% to 5.9%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, UGREEN’s share of searches among KVM switch brands worldwide moved from 61.2% to 66.1%, and its estimated monthly branded searches moved from 550K to 673K.

How did search popularity change for KVM switch brands worldwide in September 2026?

2 changes

  1. In September 2026, UGREEN gained share of searches among KVM switch brands worldwide, from 61.3% to 66.1%.

  2. In September 2026, StarTech lost share of searches among KVM switch brands worldwide, from 8.2% to 5.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using StarTech’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

StarTech

1 branded search term

  • star tech

UGREEN

1 branded search term

  • ugreen

How the Brand Demand Index is measured

Other head-to-heads among KVM switch brands

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