Belkin vs StarTech:Which is more popular?
In September 2026, Belkin had more branded searches than StarTech among KVM switch brands worldwide. Belkin had about 216,000 branded searches, while StarTech had 60,500. Belkin made up 21.2% of all KVM switch brand searches we track, and StarTech accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about KVM switch brands, StarTech appeared in three of the five answers and Belkin in none.
Who do people search for more?
Belkin, about 4 searches for every 1 for StarTech
Who does AI mention more?
StarTech, mentioned in 3 of 5 answers, Belkin in 0
Who does AI recommend more?
StarTech, the only one of the two named
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Top KVM switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, StarTech was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Belkin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TESmart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UGREEN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- StarTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Level1Techs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ATEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IOGEAR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about KVM switch brands
5 answers
Asked ChatGPT
“Which KVM switch brand should I buy?”
Asked ChatGPT
“What are the best KVM switch brands?”
Asked ChatGPT
“What's the best KVM switch brand for multiple computers?”
Searched Google, AI Overview
“best kvm switch”
Searched Google, AI Overview
“kvm switch for 2 computers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Belkin or StarTech more popular in search?
This chart shows how often people search Google for Belkin and StarTech by name. Each line represents a brand's share of searches for all seven KVM switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Belkin, StarTech. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGREEN | Belkin | ATEN | StarTech | Level1Techs | IOGEAR | TESmart |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 24.4% | 6.7% | 6.7% | 0.54% | 0.32% | 0.14% |
| Nov 2025 | 61.7% | 25% | 5.6% | 6.8% | 0.5% | 0.27% | 0.18% |
| Dec 2025 | 60.9% | 24.7% | 6.7% | 6.7% | 0.58% | 0.32% | 0.14% |
| Jan 2026 | 61.1% | 24.3% | 6.7% | 6.7% | 0.67% | 0.32% | 0.18% |
| Feb 2026 | 61% | 24.4% | 6.7% | 6.7% | 0.65% | 0.33% | 0.18% |
| Mar 2026 | 61.3% | 24.1% | 6.7% | 6.7% | 0.67% | 0.27% | 0.15% |
| Apr 2026 | 63% | 20.6% | 6.9% | 8.5% | 0.55% | 0.27% | 0.15% |
| May 2026 | 61.2% | 24% | 5.5% | 8.2% | 0.67% | 0.27% | 0.14% |
| Jun 2026 | 61.3% | 24% | 5.5% | 8.2% | 0.53% | 0.21% | 0.14% |
| Jul 2026 | 63.9% | 20.9% | 5.7% | 8.6% | 0.56% | 0.22% | 0.15% |
| Aug 2026 | 61.3% | 24.1% | 5.5% | 8.2% | 0.5% | 0.21% | 0.14% |
| Sep 2026 | 66.1% | 21.2% | 5.9% | 5.9% | 0.51% | 0.19% | 0.1% |
How has the Belkin and StarTech comparison changed over the last 12 months?
3 findings
- Belkin was ahead of StarTech in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belkin’s share of searches among KVM switch brands worldwide moved from 24.4% to 21.2%, and its estimated monthly branded searches moved from 219K to 216K.
- Across the 12 months ending September 2026, StarTech’s share of searches among KVM switch brands worldwide moved from 6.7% to 5.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for KVM switch brands worldwide in September 2026?
2 changes
In September 2026, Belkin lost share of searches among KVM switch brands worldwide, from 24.1% to 21.2%.
In September 2026, StarTech lost share of searches among KVM switch brands worldwide, from 8.2% to 5.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Belkin’s and StarTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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