ATEN vs StarTech:Which is more popular?
In September 2026, ATEN and StarTech were level in searches among KVM switch brands worldwide, with an estimated 60.5K branded searches each, at 5.9% of the total each. When we asked ChatGPT and Google AI Overviews about KVM switch brands, StarTech appeared in three of the five answers and ATEN in two. StarTech was mentioned before ATEN in every answer that named either.
Who do people search for more?
ATEN and StarTech are searched for about as often as each other.
Who does AI mention more?
StarTech, mentioned in 3 of 5 answers, ATEN in 2
Who does AI recommend more?
StarTech, named ahead of ATEN in 3 of 3 answers
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Top KVM switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, StarTech was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ATEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. StarTech was listed before ATEN in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TESmart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UGREEN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- StarTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Level1Techs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ATEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IOGEAR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about KVM switch brands
5 answers
Asked ChatGPT
“Which KVM switch brand should I buy?”
Asked ChatGPT
“What are the best KVM switch brands?”
Asked ChatGPT
“What's the best KVM switch brand for multiple computers?”
Searched Google, AI Overview
“best kvm switch”
Searched Google, AI Overview
“kvm switch for 2 computers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ATEN or StarTech more popular in search?
This chart shows how often people search Google for ATEN and StarTech by name. Each line represents a brand's share of searches for all seven KVM switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ATEN, StarTech. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGREEN | Belkin | ATEN | StarTech | Level1Techs | IOGEAR | TESmart |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 24.4% | 6.7% | 6.7% | 0.54% | 0.32% | 0.14% |
| Nov 2025 | 61.7% | 25% | 5.6% | 6.8% | 0.5% | 0.27% | 0.18% |
| Dec 2025 | 60.9% | 24.7% | 6.7% | 6.7% | 0.58% | 0.32% | 0.14% |
| Jan 2026 | 61.1% | 24.3% | 6.7% | 6.7% | 0.67% | 0.32% | 0.18% |
| Feb 2026 | 61% | 24.4% | 6.7% | 6.7% | 0.65% | 0.33% | 0.18% |
| Mar 2026 | 61.3% | 24.1% | 6.7% | 6.7% | 0.67% | 0.27% | 0.15% |
| Apr 2026 | 63% | 20.6% | 6.9% | 8.5% | 0.55% | 0.27% | 0.15% |
| May 2026 | 61.2% | 24% | 5.5% | 8.2% | 0.67% | 0.27% | 0.14% |
| Jun 2026 | 61.3% | 24% | 5.5% | 8.2% | 0.53% | 0.21% | 0.14% |
| Jul 2026 | 63.9% | 20.9% | 5.7% | 8.6% | 0.56% | 0.22% | 0.15% |
| Aug 2026 | 61.3% | 24.1% | 5.5% | 8.2% | 0.5% | 0.21% | 0.14% |
| Sep 2026 | 66.1% | 21.2% | 5.9% | 5.9% | 0.51% | 0.19% | 0.1% |
How has the ATEN and StarTech comparison changed over the last 12 months?
3 findings
- ATEN was ahead of StarTech in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ATEN’s share of searches among KVM switch brands worldwide moved from 6.7% to 5.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, StarTech’s share of searches among KVM switch brands worldwide moved from 6.7% to 5.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for KVM switch brands worldwide in September 2026?
2 changes
In September 2026, StarTech lost share of searches among KVM switch brands worldwide, from 8.2% to 5.9%.
In September 2026, ATEN rose from 4th to 3rd among KVM switch brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ATEN’s and StarTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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