Brandwave

ATEN vs Belkin:Which is more popular?

In September 2026, Belkin had more branded searches than ATEN among KVM switch brands worldwide. Belkin had about 216,000 branded searches, while ATEN had 60,500. Belkin made up 21.2% of all KVM switch brand searches we track, and ATEN accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about KVM switch brands, ATEN appeared in two of the five answers and Belkin in none.

Among KVM switch brands worldwide in September 2026

Who do people search for more?

Belkin, about 4 searches for every 1 for ATEN

Belkin 216K searchesATEN 60.5K searches

Who does AI mention more?

ATEN, mentioned in 2 of 5 answers, Belkin in 0

ATEN in 2 of 5Belkin in 0 of 5

Who does AI recommend more?

ATEN, the only one of the two named

ATEN first in 2Belkin never named

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Top KVM switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ATEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Belkin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TESmart1st
  2. Level1Techs2nd
  3. UGREEN3rd
  4. StarTech4th
  5. IOGEAR5th
  6. ATEN6th
  7. Belkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TESmart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StarTech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Level1Techs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ATEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IOGEAR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about KVM switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ATEN or Belkin more popular in search?

This chart shows how often people search Google for ATEN and Belkin by name. Each line represents a brand's share of searches for all seven KVM switch brands we track, month by month, from English-language searches worldwide.

ATEN and Belkin among KVM switch brands worldwide, by month

Share of searches by month for Belkin, ATEN. The figures are in the table below the chart.

View monthly share of searches table
MonthUGREENBelkinATENStarTechLevel1TechsIOGEARTESmart
Oct 202561.2%24.4%6.7%6.7%0.54%0.32%0.14%
Nov 202561.7%25%5.6%6.8%0.5%0.27%0.18%
Dec 202560.9%24.7%6.7%6.7%0.58%0.32%0.14%
Jan 202661.1%24.3%6.7%6.7%0.67%0.32%0.18%
Feb 202661%24.4%6.7%6.7%0.65%0.33%0.18%
Mar 202661.3%24.1%6.7%6.7%0.67%0.27%0.15%
Apr 202663%20.6%6.9%8.5%0.55%0.27%0.15%
May 202661.2%24%5.5%8.2%0.67%0.27%0.14%
Jun 202661.3%24%5.5%8.2%0.53%0.21%0.14%
Jul 202663.9%20.9%5.7%8.6%0.56%0.22%0.15%
Aug 202661.3%24.1%5.5%8.2%0.5%0.21%0.14%
Sep 202666.1%21.2%5.9%5.9%0.51%0.19%0.1%

How has the ATEN and Belkin comparison changed over the last 12 months?

3 findings
  • Belkin was ahead of ATEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ATEN’s share of searches among KVM switch brands worldwide moved from 6.7% to 5.9%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Belkin’s share of searches among KVM switch brands worldwide moved from 24.4% to 21.2%, and its estimated monthly branded searches moved from 219K to 216K.

How did search popularity change for KVM switch brands worldwide in September 2026?

2 changes
  1. In September 2026, Belkin lost share of searches among KVM switch brands worldwide, from 24.1% to 21.2%.

  2. In September 2026, ATEN rose from 4th to 3rd among KVM switch brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ATEN’s and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ATEN

1 branded search term

  • aten

Belkin

2 branded search terms

  • belkin
  • belkin boostcharge

How the Brand Demand Index is measured

Other head-to-heads among KVM switch brands

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