Guru vs Notion:Which is more popular?
In September 2026, Notion had more branded searches than Guru among knowledge base software worldwide. Notion had about 480 branded searches, while Guru had 390. Notion made up 1.7% of all knowledge base software searches we track, and Guru accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about knowledge base software, Notion appeared in all five answers and Guru in three. Notion was mentioned before Guru in every answer.
Who do people search for more?
Notion, about 23% more searches than Guru
Who does AI mention more?
Notion, mentioned in every answer we collected
Who does AI recommend more?
Notion, named ahead of Guru in every answer
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Top knowledge base software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. Guru was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Notion was listed before Guru in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Notion1st
Document3602nd
Zendesk Guide3rd
Guru4th
ProProfs5th
Helpjuice–
KnowledgeOwl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Document3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zendesk Guide3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Guru3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ProProfs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helpjuice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KnowledgeOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knowledge base software
5 answers
Asked ChatGPT
“Which knowledge base tool should I use?”
Asked ChatGPT
“What are the best knowledge base tools?”
Asked ChatGPT
“What's the best knowledge base tool for help articles?”
Searched Google, AI Overview
“knowledge base software”
Searched Google, AI Overview
“internal knowledge base”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Guru or Notion more popular in search?
This chart shows how often people search Google for Guru and Notion by name. Each line represents a brand's share of searches for all seven knowledge base software we track, month by month, from English-language searches worldwide.
Share of searches by month for Notion, Guru. The figures are in the table below the chart.
View monthly share of searches table
| Month | ProProfs | Document360 | Helpjuice | KnowledgeOwl | Zendesk Guide | Notion | Guru |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 19.9% | 16.2% | 3.9% | 2.5% | 1.5% | 1.5% |
| Nov 2025 | 60.1% | 18% | 14.6% | 2.9% | 2.2% | 1.1% | 1.1% |
| Dec 2025 | 53.2% | 19.4% | 19.4% | 2.9% | 2.6% | 1.1% | 1.4% |
| Jan 2026 | 57.1% | 17% | 17% | 3.3% | 2.6% | 1.5% | 1.5% |
| Feb 2026 | 59.1% | 17.6% | 14.4% | 3.5% | 2.3% | 1.6% | 1.6% |
| Mar 2026 | 58.5% | 17.4% | 14.2% | 3.4% | 2.6% | 1.9% | 1.9% |
| Apr 2026 | 60.7% | 18.1% | 12% | 3.6% | 2.4% | 1.6% | 1.6% |
| May 2026 | 66.8% | 13.2% | 10.8% | 3% | 2.2% | 2.2% | 1.8% |
| Jun 2026 | 62.4% | 15.2% | 12.4% | 3.4% | 2.5% | 2% | 2% |
| Jul 2026 | 64% | 15.5% | 10.2% | 3.5% | 2.5% | 2.1% | 2.1% |
| Aug 2026 | 64.8% | 15.7% | 10.4% | 3.6% | 2.1% | 1.7% | 1.7% |
| Sep 2026 | 65% | 15.8% | 10.4% | 3.6% | 2.1% | 1.7% | 1.4% |
How has the Guru and Notion comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Notion took it in May 2026.
- Across the 12 months ending September 2026, Guru’s share of searches among knowledge base software worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Notion’s share of searches among knowledge base software worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for knowledge base software worldwide in September 2026?
2 changes
In September 2026, Notion rose from 7th to 6th among knowledge base software worldwide.
In September 2026, Guru fell from 6th to 7th among knowledge base software worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Guru’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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