Ninja vs Philips:Which is searched more?
In September 2026, Ninja had more branded searches than Philips among small kitchen appliance brands worldwide. Ninja was estimated to have 823K branded searches compared to Philips’ 135K, and held a 15.2% Share of Search versus Philips’ 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ninja or Philips?
Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Breville | Russell Hobbs | Philips | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 29.7% | 13.4% | 9.5% | 9% | 2.2% | 3.4% | 1.5% | 1.6% |
| Nov 2025 | 25.6% | 34% | 14% | 10.5% | 7.8% | 2.8% | 2.9% | 1.3% | 1.2% |
| Dec 2025 | 26.4% | 35.5% | 14.4% | 8.7% | 6.9% | 2.9% | 2.9% | 1.1% | 1.2% |
| Jan 2026 | 28.6% | 28.3% | 15.6% | 11.2% | 7.4% | 2.6% | 3.4% | 1.4% | 1.6% |
| Feb 2026 | 32.6% | 25.9% | 14.7% | 10.2% | 8.3% | 2.4% | 3% | 1.3% | 1.5% |
| Mar 2026 | 31.6% | 26.1% | 14.2% | 9.9% | 9.8% | 2.3% | 3.1% | 1.3% | 1.7% |
| Apr 2026 | 28.9% | 28.3% | 15.8% | 9% | 9.2% | 2.6% | 2.9% | 1.4% | 1.9% |
| May 2026 | 30.4% | 26.3% | 13.7% | 11.1% | 9.2% | 2.7% | 3.1% | 1.5% | 2% |
| Jun 2026 | 31.4% | 24.4% | 17.2% | 9.6% | 8.2% | 2.8% | 3.1% | 1.5% | 1.7% |
| Jul 2026 | 28% | 28.2% | 15.4% | 9% | 9% | 3.1% | 3.4% | 2.1% | 1.8% |
| Aug 2026 | 30.5% | 24.8% | 16.8% | 9.7% | 8% | 2.7% | 3.1% | 2.2% | 2% |
| Sep 2026 | 33.8% | 23.5% | 15.2% | 10.3% | 7.3% | 3% | 2.8% | 2.5% | 1.5% |
How has the Ninja and Philips comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide moved from 13.4% to 15.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among small kitchen appliance brands worldwide moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.
Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.
Other head-to-heads among small kitchen appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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