KitchenAid vs Thermomix:Which is searched more?
In September 2026, Thermomix had more branded searches than KitchenAid among small kitchen appliance brands worldwide. Thermomix was estimated to have 1.8M branded searches compared to KitchenAid’s 1.3M, and held a 25% Share of Search versus KitchenAid’s 17.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Thermomix?
Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thermomix, KitchenAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | KitchenAid | Ninja | Philips | Breville | Tefal | Kenwood | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 13.6% | 12.8% | 10.1% | 7.2% | 6.9% | 2.6% | 1.6% |
| Nov 2025 | 19.5% | 25.8% | 15% | 10.5% | 11.8% | 8% | 5.9% | 2.2% | 1.3% |
| Dec 2025 | 19.9% | 26.7% | 14.3% | 11.7% | 12% | 6.5% | 5.2% | 2.2% | 1.6% |
| Jan 2026 | 21.1% | 20.9% | 15.8% | 11.9% | 12.1% | 8.2% | 5.5% | 2.5% | 2% |
| Feb 2026 | 24.8% | 19.7% | 14.7% | 12.6% | 10.3% | 7.7% | 6.3% | 2.3% | 1.7% |
| Mar 2026 | 24.3% | 20% | 14.4% | 11.9% | 10.1% | 7.6% | 7.5% | 2.4% | 1.9% |
| Apr 2026 | 21.6% | 21.2% | 15.8% | 12.8% | 11% | 6.7% | 6.9% | 2.2% | 1.9% |
| May 2026 | 22.5% | 19.4% | 14.5% | 13% | 11.5% | 8.2% | 6.8% | 2.3% | 1.9% |
| Jun 2026 | 23% | 17.9% | 16.9% | 13.3% | 11.9% | 7% | 6.1% | 2.3% | 1.7% |
| Jul 2026 | 19.5% | 19.6% | 14.9% | 16% | 13.5% | 6.2% | 6.3% | 2.4% | 1.7% |
| Aug 2026 | 21.7% | 17.7% | 16.6% | 15.2% | 12.2% | 6.9% | 5.7% | 2.2% | 1.7% |
| Sep 2026 | 25% | 17.5% | 15.6% | 13.3% | 12% | 7.7% | 5.4% | 2.1% | 1.4% |
How has the KitchenAid and Thermomix comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: KitchenAid took it in November 2025, Thermomix took it in January 2026, KitchenAid took it in July 2026, Thermomix took it in August 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide moved from 22.6% to 17.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide moved from 22.6% to 25%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.
Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.
Other head-to-heads among small kitchen appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Thermomix
1 branded search term
- thermomix
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