Breville vs KitchenAid:Which is searched more?
In September 2026, KitchenAid had more branded searches than Breville among small kitchen appliance brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Breville’s 879K, and held a 16.4% Share of Search versus Breville’s 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or KitchenAid?
Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | Ninja | KitchenAid | Philips | Breville | Tefal | Kenwood | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 14.5% | 21.6% | 15.2% | 9.7% | 6.9% | 6.6% | 2.5% | 1.5% |
| Nov 2025 | 18.6% | 16.3% | 24.7% | 12.3% | 11.3% | 7.6% | 5.6% | 2.1% | 1.3% |
| Dec 2025 | 19.1% | 15.7% | 25.6% | 13.3% | 11.5% | 6.2% | 5% | 2.1% | 1.5% |
| Jan 2026 | 20.1% | 17% | 19.9% | 14.1% | 11.6% | 7.8% | 5.2% | 2.4% | 1.9% |
| Feb 2026 | 23.7% | 15.6% | 18.9% | 14.7% | 9.8% | 7.4% | 6.1% | 2.2% | 1.6% |
| Mar 2026 | 23.3% | 15.2% | 19.2% | 14.1% | 9.7% | 7.3% | 7.2% | 2.3% | 1.8% |
| Apr 2026 | 20.7% | 16.6% | 20.3% | 15% | 10.6% | 6.4% | 6.6% | 2.1% | 1.8% |
| May 2026 | 21.5% | 15.2% | 18.6% | 15.4% | 11% | 7.9% | 6.5% | 2.2% | 1.8% |
| Jun 2026 | 22.1% | 17.5% | 17.1% | 15.6% | 11.4% | 6.7% | 5.8% | 2.2% | 1.6% |
| Jul 2026 | 18.5% | 15.8% | 18.7% | 18.4% | 12.9% | 5.9% | 6% | 2.2% | 1.6% |
| Aug 2026 | 20.6% | 17.7% | 16.8% | 17.6% | 11.6% | 6.6% | 5.4% | 2.1% | 1.6% |
| Sep 2026 | 23.5% | 17.8% | 16.4% | 15.5% | 11.3% | 7.2% | 5.1% | 2% | 1.3% |
How has the Breville and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among small kitchen appliance brands worldwide moved from 9.7% to 11.3%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide moved from 21.6% to 16.4%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
1 change
In September 2026, KitchenAid rose from 4th to 3rd among small kitchen appliance brands worldwide.
Other head-to-heads among small kitchen appliance brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
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