Brandwave

Giro vs Micro Scooters:Which is more popular?

In September 2026, Micro Scooters had more branded searches than Giro among kids helmets worldwide. Micro Scooters had about 60,500 branded searches, while Giro had 52,200. Micro Scooters made up 26.6% of all kids helmet searches we track, and Giro accounted for 23%. When we asked ChatGPT and Google AI Overviews about kids helmets, Giro appeared in all five answers and Micro Scooters in none.

Among kids helmets worldwide in September 2026

Who do people search for more?

Micro Scooters, about 16% more searches than Giro

Micro Scooters 60.5K searchesGiro 52.2K searches

Who does AI mention more?

Giro, mentioned in every answer we collected

Giro in 5 of 5Micro Scooters in 0 of 5

Who does AI recommend more?

Giro, the only one of the two named

Giro first in 5Micro Scooters never named

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Top kids helmets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Micro Scooters did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Bell2nd
  3. Nutcase3rd
  4. Specialized4th
  5. Thousand5th
  6. Micro Scooters–
  7. Kiddimoto–
  8. Hornit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nutcase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thousand3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Micro Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiddimoto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hornit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids helmets

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Giro or Micro Scooters more popular in search?

This chart shows how often people search Google for Giro and Micro Scooters by name. Each line represents a brand's share of searches for all eight kids helmets we track, month by month, from English-language searches worldwide.

Giro and Micro Scooters among kids helmets worldwide, by month

Share of searches by month for Micro Scooters, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthBellMicro ScootersGiroNutcaseSpecializedThousandKiddimotoHornit
Oct 202536.5%24.4%22.7%9%4%3.3%0.08%0.06%
Nov 202525.1%37.3%23.7%7.5%2.7%3.4%0.13%0.11%
Dec 202527.2%27.2%31.2%8.2%3%3%0.12%0.12%
Jan 202631.9%17.5%36.3%7.8%3.5%2.8%0.09%0.07%
Feb 202637.6%16.8%29.4%9.2%4.1%2.7%0.09%0.06%
Mar 202634.5%23.1%24.3%8.5%5.6%3.8%0.18%0.08%
Apr 202633.9%22.7%24.7%8.3%5.5%4.5%0.15%0.08%
May 202633.1%22.1%24.5%8.1%6.6%5.4%0.14%0.08%
Jun 202637.2%20.3%22.2%9.1%6.1%5%0.11%0.07%
Jul 202627.2%18.2%38.7%6.7%5.4%3.6%0.1%0.06%
Aug 202628.5%19%33.5%8.5%5.7%4.7%0.12%0.05%
Sep 202632.6%26.6%23%8%5.3%4.4%0.14%0.06%

How has the Giro and Micro Scooters comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Giro took it in December 2025, Micro Scooters took it in September 2026.
  • Across the 12 months ending September 2026, Giro’s share of searches among kids helmets worldwide moved from 22.7% to 23%, and its estimated monthly branded searches moved from 56.2K to 52.2K.
  • Across the 12 months ending September 2026, Micro Scooters’ share of searches among kids helmets worldwide moved from 24.4% to 26.6%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for kids helmets worldwide in September 2026?

3 changes

  1. In September 2026, Bell overtook Giro to become the leader among kids helmets worldwide, with 32.6% of the searches.

  2. In September 2026, Micro Scooters overtook Giro to rank 2nd among kids helmets worldwide, with 26.6% of the searches.

  3. In September 2026, Giro lost share of searches among kids helmets worldwide, from 33.5% to 23%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Giro’s and Micro Scooters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

4 branded search terms

  • giro bike
  • giro bike helmet
  • giro cycling helmet
  • giro helmet

Micro Scooters

1 branded search term

  • micro scooter

How the Brand Demand Index is measured

Other head-to-heads among kids helmets

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