Brandwave

How popular isThousand in search?

In September 2026, people searched for Thousand by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 4.4% of all global kids helmet searches, placing Thousand sixth out of eight helmets. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Bell32.6%
  2. Micro Scooters26.6%
  3. Giro23%
  4. Nutcase8%
  5. Specialized5.3%
  6. Thousand4.4%
  7. Kiddimoto0.14%
  8. Hornit0.06%
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Which kids helmets compete with Thousand?

Thousand against kids helmets worldwide, by month

Share of searches by month for Bell, Micro Scooters, Giro, Nutcase, Specialized, Thousand. The figures are in the table below the chart.

View monthly share of searches table
MonthBellMicro ScootersGiroNutcaseSpecializedThousandKiddimotoHornit
Oct 202536.5%24.4%22.7%9%4%3.3%0.08%0.06%
Nov 202525.1%37.3%23.7%7.5%2.7%3.4%0.13%0.11%
Dec 202527.2%27.2%31.2%8.2%3%3%0.12%0.12%
Jan 202631.9%17.5%36.3%7.8%3.5%2.8%0.09%0.07%
Feb 202637.6%16.8%29.4%9.2%4.1%2.7%0.09%0.06%
Mar 202634.5%23.1%24.3%8.5%5.6%3.8%0.18%0.08%
Apr 202633.9%22.7%24.7%8.3%5.5%4.5%0.15%0.08%
May 202633.1%22.1%24.5%8.1%6.6%5.4%0.14%0.08%
Jun 202637.2%20.3%22.2%9.1%6.1%5%0.11%0.07%
Jul 202627.2%18.2%38.7%6.7%5.4%3.6%0.1%0.06%
Aug 202628.5%19%33.5%8.5%5.7%4.7%0.12%0.05%
Sep 202632.6%26.6%23%8%5.3%4.4%0.14%0.06%

  1. 1.Bell

    32.6%

    Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.Micro Scooters

    26.6%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +7.6 points.

  3. 3.Giro

    23%

    Moved from 1st to 3rd. 52.2K estimated branded searches, -40% vs prior month. Share -10.5 points.

  4. 4.Nutcase

    8%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  5. 5.Specialized

    5.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Thousand

    4.4%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Kiddimoto

    0.14%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hornit

    0.06%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Thousand and its closest rivals

Every comparison with Thousand

7 comparisons

How has branded search demand for Thousand changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thousand worldwide rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Thousand’s share of searches among kids helmets worldwide increased from 3.3% to 4.4%.
  • Across the 12 months ending September 2026, Thousand’s share of searches among kids helmets worldwide peaked at 5.4% in May 2026 and was lowest at 2.7% in February 2026.

How did search popularity change for kids helmets worldwide in September 2026?

6 changes

  1. In September 2026, Bell overtook Giro to become the leader among kids helmets worldwide, with 32.6% of the searches.

  2. In September 2026, Micro Scooters overtook Giro to rank 2nd among kids helmets worldwide, with 26.6% of the searches.

  3. In September 2026, Giro lost share of searches among kids helmets worldwide, from 33.5% to 23%.

  4. In September 2026, Nutcase lost share of searches among kids helmets worldwide, from 8.5% to 8%.

  5. Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  6. Estimated monthly branded searches for Specialized worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are Thousand’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Thousand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thousand helmet

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