Swarovski vs Thomas Sabo:Which is searched more?
In September 2026, Swarovski had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Thomas Sabo’s 201K, and held a 68.7% Share of Search versus Thomas Sabo’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Swarovski or Thomas Sabo?
Compare the jewellery charm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swarovski, Thomas Sabo. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Tiffany & Co. | Mejuri | Thomas Sabo | Pandora | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 24.5% | 7.1% | 3.9% | 0.43% | <0.01% |
| Nov 2025 | 68.5% | 17.5% | 9.2% | 4.1% | 0.68% | <0.01% |
| Dec 2025 | 70.8% | 18% | 6.4% | 4.3% | 0.57% | <0.01% |
| Jan 2026 | 68.1% | 21.2% | 6.1% | 4.1% | 0.45% | <0.01% |
| Feb 2026 | 71.4% | 18.3% | 6.4% | 3.5% | 0.39% | <0.01% |
| Mar 2026 | 67.2% | 21% | 7.4% | 4% | 0.36% | <0.01% |
| Apr 2026 | 67.7% | 21.2% | 7.4% | 3.3% | 0.37% | <0.01% |
| May 2026 | 71.3% | 18.3% | 6.4% | 3.5% | 0.47% | <0.01% |
| Jun 2026 | 71.2% | 18.5% | 6.4% | 3.5% | 0.47% | <0.01% |
| Jul 2026 | 70.6% | 18.3% | 6.4% | 4.2% | 0.47% | <0.01% |
| Aug 2026 | 67.1% | 21% | 7.4% | 4% | 0.44% | <0.01% |
| Sep 2026 | 68.7% | 21.3% | 6.2% | 3.4% | 0.46% | <0.01% |
How has the Swarovski and Thomas Sabo comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Thomas Sabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide moved from 64.2% to 68.7%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Thomas Sabo’s estimated Share of Search among jewellery charm brands worldwide moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for jewellery charm brands worldwide in September 2026?
2 changes
In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 67.1% to 68.7%.
In September 2026, Thomas Sabo lost estimated Share of Search among jewellery charm brands worldwide, from 4% to 3.4%.
Other head-to-heads among jewellery charm brands
How each brand is measured
Brandwave collects information about searches that people make online using Swarovski’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swarovski
1 branded search term
- swarovski
Thomas Sabo
1 branded search term
- thomas sabo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.