Thomas Sabo vs Tiffany & Co.:Which is searched more?
In September 2026, Tiffany & Co. had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Tiffany & Co. was estimated to have 1.3M branded searches compared to Thomas Sabo’s 201K, and held a 17.6% Share of Search versus Thomas Sabo’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thomas Sabo or Tiffany & Co.?
Compare the jewellery charm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tiffany & Co., Thomas Sabo. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Pandora | Tiffany & Co. | Mejuri | Thomas Sabo | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.4% | 20.7% | 5.6% | 3.1% | <0.01% |
| Nov 2025 | 47.9% | 27.1% | 15.7% | 6.4% | 2.9% | <0.01% |
| Dec 2025 | 47.9% | 29.2% | 15.7% | 4.3% | 2.9% | <0.01% |
| Jan 2026 | 53.8% | 20.4% | 17.8% | 4.8% | 3.2% | <0.01% |
| Feb 2026 | 55.5% | 18.6% | 18.2% | 5% | 2.7% | <0.01% |
| Mar 2026 | 53.2% | 20.2% | 17.6% | 5.9% | 3.2% | <0.01% |
| Apr 2026 | 52.8% | 17.7% | 21.1% | 5.8% | 2.6% | <0.01% |
| May 2026 | 53.3% | 21.8% | 17.4% | 4.8% | 2.6% | <0.01% |
| Jun 2026 | 51.7% | 23.9% | 17.3% | 4.6% | 2.5% | <0.01% |
| Jul 2026 | 51.2% | 20.9% | 20.2% | 4.6% | 3.1% | <0.01% |
| Aug 2026 | 51.5% | 19.5% | 20.3% | 5.7% | 3.1% | <0.01% |
| Sep 2026 | 54.3% | 20.6% | 17.6% | 4.9% | 2.7% | <0.01% |
How has the Thomas Sabo and Tiffany & Co. comparison changed over the last 12 months?
3 findings
- Tiffany & Co. was ahead of Thomas Sabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thomas Sabo’s estimated Share of Search among jewellery charm brands worldwide moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide moved from 20.7% to 17.6%, and its estimated monthly branded searches moved from 1.7M to 1.3M.
How did search popularity change for jewellery charm brands worldwide in September 2026?
3 changes
In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search.
In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery charm brands worldwide, from 20.3% to 17.6%.
Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Other head-to-heads among jewellery charm brands
How each brand is measured
Brandwave collects information about searches that people make online using Thomas Sabo’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thomas Sabo
1 branded search term
- thomas sabo
Tiffany & Co.
4 branded search terms
- tiffany and co
- tiffany charm
- tiffany co
- tiffany jewellery
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