Brandwave

Jira Service Management vs ServiceNow:Which is more popular?

In September 2026, ServiceNow had more branded searches than Jira Service Management among IT service management platforms worldwide. ServiceNow had about 376,000 branded searches, while Jira Service Management had 40,500. ServiceNow made up 43% of all IT service management platform searches we track, and Jira Service Management accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, both Jira Service Management and ServiceNow appeared in all five answers. ServiceNow was mentioned before Jira Service Management in three out of five answers.

Among IT service management platforms worldwide in September 2026

Who do people search for more?

ServiceNow, about 9 searches for every 1 for Jira Service Management

ServiceNow 376K searchesJira Service Management 40.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Jira Service Management in 5 of 5ServiceNow in 5 of 5

Who does AI recommend more?

ServiceNow, named ahead of Jira Service Management in 3 of 5 answers

ServiceNow first in 3Jira Service Management first in 2

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Jira Service Management and ServiceNow showed up in all five answers. ServiceNow was listed before Jira Service Management in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ServiceNow2nd
  3. Jira Service Management3rd
  4. ManageEngine ServiceDesk Plus4th
  5. HaloITSM5th
  6. SysAid6th
  7. BMC Helix7th
  8. SolarWinds8th
  9. TOPdesk9th
  10. Zendesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine ServiceDesk Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HaloITSM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TOPdesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SysAid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SolarWinds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zendesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jira Service Management or ServiceNow more popular in search?

This chart shows how often people search Google for Jira Service Management and ServiceNow by name. Each line represents a brand's share of searches for all ten IT service management platforms we track, month by month, from English-language searches worldwide.

Jira Service Management and ServiceNow among IT service management platforms worldwide, by month

Share of searches by month for ServiceNow, Jira Service Management. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowZendeskFreshserviceJira Service ManagementSolarWindsTOPdeskBMC HelixManageEngine ServiceDesk PlusHaloITSMSysAid
Oct 202543.9%35.2%3.9%4%5.8%3.2%1.2%1.4%0.52%0.95%
Nov 202542.9%34.4%3.8%4.7%5.6%3.8%1.4%1.7%0.5%1.1%
Dec 202544.4%35.6%3.9%4%4.8%3.2%1.2%1.6%0.42%0.96%
Jan 202644.5%35.7%4%4%4.8%3.2%1.2%1.4%0.43%0.79%
Feb 202648%31.5%3.5%4.3%5.2%3.5%1.3%1.4%0.46%0.85%
Mar 202644.5%35.5%4%4%4.8%3.2%1.2%1.6%0.52%0.79%
Apr 202655.8%24.5%4.1%4%4.9%2.7%1.2%1.6%0.54%0.66%
May 202653.4%28.7%3.9%3.8%3.9%2.6%1.2%1.6%0.42%0.63%
Jun 202653.2%28.5%3.9%3.8%3.8%3.1%1.4%1.3%0.42%0.63%
Jul 202652%27.8%3.8%4.4%4.6%3.1%1.7%1.5%0.5%0.75%
Aug 202647.5%30.8%4.2%4.2%5.1%3.4%1.8%1.7%0.55%0.83%
Sep 202643%34.4%4.7%4.6%4.6%3.8%1.7%1.5%0.93%0.76%

How has the Jira Service Management and ServiceNow comparison changed over the last 12 months?

3 findings

How did search popularity change for IT service management platforms worldwide in September 2026?

2 changes

  1. In September 2026, ServiceNow lost share of searches among IT service management platforms worldwide, from 47.5% to 43%.

  2. In September 2026, Jira Service Management rose from 5th to 4th among IT service management platforms worldwide.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Jira Service Management’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jira Service Management

5 branded search terms

  • jira service desk
  • jira service management
  • jira service management app
  • jira service management software
  • jiraservicemanagement

ServiceNow

2 branded search terms

  • servicenow
  • servicenow itsm

How the Brand Demand Index is measured

Other head-to-heads among IT service management platforms

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