Brandwave

Influencer marketing agencies:Which brands are most popular in search?

In August 2026, Viral Nation was the most searched among influencer marketing agencies worldwide, with an estimated 8.8K branded searches and 48% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Viral Nation48%
  2. The Influencer Marketing Factory24%
  3. The Goat Agency16%
  4. Socially Powerful11.5%
  5. Ubiquitous0.6%

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Share of SearchLeaderboard

Compare agencies that plan and execute creator campaigns for brands across social platforms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among influencer marketing agencies worldwide, by month

Share of Search by month for Viral Nation, The Influencer Marketing Factory, The Goat Agency, Socially Powerful. The figures are in the table below the chart.

View monthly share of search table
MonthViral NationThe Influencer Marketing FactoryThe Goat AgencySocially PowerfulUbiquitous
Oct 202523.6%7.1%57.1%9.7%2.5%
Nov 202522.9%6.9%57.2%8.5%4.4%
Dec 202531.5%6.5%51.3%8.9%1.8%
Jan 202635%6.6%47.7%8.5%2.2%
Feb 202646.6%8.3%28.5%13.9%2.7%
Mar 202654.2%7.9%23.8%11.5%2.6%
Apr 202652.3%7.8%25.4%12.2%2.3%
May 202652.4%14.3%20%11.4%1.9%
Jun 202649.2%19.6%19.1%11.1%1.1%
Jul 202643.8%21.1%21.5%12.7%0.88%
Aug 202648%24%16%11.5%0.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Viral Nation

    48%

    held 1st · 8.8K estimated branded searches · +18.8% vs prior month · +4.2 points

  2. 2.The Influencer Marketing Factory

    24%

    moved from 3rd to 2nd · 4.4K estimated branded searches · +23.2% vs prior month · +2.8 points

  3. 3.The Goat Agency

    16%

    moved from 2nd to 3rd · 2.9K estimated branded searches · -19.2% vs prior month · -5.5 points

  4. 4.Socially Powerful

    11.5%

    held 4th · 2.1K estimated branded searches · -1.9% vs prior month · -1.2 points

  5. 5.Ubiquitous

    0.6%

    held 5th · 110 estimated branded searches · -26.7% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among influencer marketing agencies worldwide?

In August 2026, Viral Nation was the most searched among influencer marketing agencies worldwide, with an estimated 8.8K branded searches and 48% estimated Share of Search within this set. The Influencer Marketing Factory is in 2nd place, 24 percentage points behind at 24% Share of Search.

Global influencer marketing agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Viral Nation23.6% → 48%54.2%Mar 202622.9%Nov 20252nd → 1st
The Influencer Marketing Factory7.1% → 24%24%Aug 20266.5%Dec 20254th → 2nd
The Goat Agency57.1% → 16%57.2%Nov 202516%Aug 20261st → 3rd
Socially Powerful9.7% → 11.5%13.9%Feb 20268.5%Jan 20263rd → 4th
Ubiquitous2.5% → 0.6%4.4%Nov 20250.6%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Viral Nation’s estimated Share of Search among influencer marketing agencies worldwide increased from 23.6% to 48%.
  • Across the 11 months ending August 2026, The Influencer Marketing Factory’s estimated Share of Search among influencer marketing agencies worldwide increased from 7.1% to 24%.
  • Across the 11 months ending August 2026, The Goat Agency’s estimated Share of Search among influencer marketing agencies worldwide decreased from 57.1% to 16%.
  • Across the 11 months ending August 2026, Socially Powerful’s estimated Share of Search among influencer marketing agencies worldwide increased from 9.7% to 11.5%.
  • Across the 11 months ending August 2026, Ubiquitous’ estimated Share of Search among influencer marketing agencies worldwide decreased from 2.5% to 0.6%.
  • Across the 11 months ending August 2026, Viral Nation’s estimated Share of Search among influencer marketing agencies worldwide peaked at 54.2% in March 2026 and was lowest at 22.9% in November 2025.
  • Across the 11 months ending August 2026, The Influencer Marketing Factory’s estimated Share of Search among influencer marketing agencies worldwide peaked at 24% in August 2026 and was lowest at 6.5% in December 2025.
  • Across the 11 months ending August 2026, The Goat Agency’s estimated Share of Search among influencer marketing agencies worldwide peaked at 57.2% in November 2025 and was lowest at 16% in August 2026.
  • Across the 11 months ending August 2026, Socially Powerful’s estimated Share of Search among influencer marketing agencies worldwide peaked at 13.9% in February 2026 and was lowest at 8.5% in January 2026.
  • Across the 11 months ending August 2026, Ubiquitous’ estimated Share of Search among influencer marketing agencies worldwide peaked at 4.4% in November 2025 and was lowest at 0.6% in August 2026.
  • Across the 11 months ending August 2026, Viral Nation rose from 2nd to 1st among influencer marketing agencies worldwide.
  • Across the 11 months ending August 2026, The Influencer Marketing Factory rose from 4th to 2nd among influencer marketing agencies worldwide.
  • Across the 11 months ending August 2026, The Goat Agency fell from 1st to 3rd among influencer marketing agencies worldwide.
  • Across the 11 months ending August 2026, Socially Powerful fell from 3rd to 4th among influencer marketing agencies worldwide.

How did search popularity change for influencer marketing agencies worldwide in August 2026?

  1. In August 2026, The Influencer Marketing Factory overtook The Goat Agency to rank 2nd among influencer marketing agencies worldwide, at 24%.

  2. In August 2026, Viral Nation gained estimated Share of Search among influencer marketing agencies worldwide, from 43.8% to 48%.

  3. In August 2026, The Goat Agency lost estimated Share of Search among influencer marketing agencies worldwide, from 21.5% to 16%.

  4. In August 2026, Socially Powerful lost estimated Share of Search among influencer marketing agencies worldwide, from 12.7% to 11.5%.

  5. Ubiquitous’ estimated Share of Search among influencer marketing agencies worldwide has lost ground for 3 months in a row, from 1.9% to 0.6% in August 2026.

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