Brandwave

How popular isInfluential?

In September 2026, people searched for Influential by name about 880 times worldwide, about the same as the previous year. These searches made up 4.2% of all global influencer marketing agency searches, placing Influential eighth out of 12 agencies. When we asked both ChatGPT and Google AI Overviews about influencer marketing agencies, Influential appeared in two of the five answers and was the third most recommended of the 12.

Search and AI answers in September 2026

Influential is the eighth most searched of 12 competitors and the third most recommended in AI answers.

  1. Viral NationShare of searches 32.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. The Influencer AgencyShare of searches 16.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. The Goat AgencyShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Socially PowerfulShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. InfluentialShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+7 more

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Top influencer marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Influential was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Influential is the third most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Influencer Marketing Factory1st
  2. Viral Nation2nd
  3. Influential3rd
  4. Socially Powerful4th
  5. HireInfluence4th
  6. Linqia6th
  7. Ubiquitous7th
  8. The Goat Agency8th
  9. The Influencer Agency–
  10. Socialyte–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about influencer marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which influencer marketing agencies compete with Influential?

Influential against influencer marketing agencies worldwide, by month

Share of searches by month for Viral Nation, The Influencer Agency, The Goat Agency, Socially Powerful, The Influencer Marketing Factory, Linqia, HireInfluence, Influential, Socialyte. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

  1. 1.Viral Nation

    32.1%

    Held 1st. 6.7K estimated branded searches, -0.3% vs prior month. Share +1.3 points.

  2. 2.The Influencer Agency

    16.3%

    Held 2nd. 3.4K estimated branded searches, -19% vs prior month. Share -3 points.

  3. 3.The Goat Agency

    13.9%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Socially Powerful

    9.8%

    Held 4th. 2K estimated branded searches, -1.4% vs prior month. Share +0.3 points.

  5. 5.The Influencer Marketing Factory

    7.7%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.1 points.

  6. 6.Linqia

    6.2%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.HireInfluence

    4.2%

    Moved from 8th to 7th. 880 estimated branded searches, +49.2% vs prior month. Share +1.5 points.

  8. 8.Influential

    4.2%

    Moved from 7th to 8th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Socialyte

    2.3%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Obviously

    1.5%

    Held 10th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  11. 11.Gleam Futures

    1.2%

    Held 11th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Ubiquitous

    0.43%

    Held 12th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Influential and its closest rivals

Every comparison with Influential

11 comparisons

How has branded search demand for Influential changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Influential worldwide held steady at 880.
  • Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide increased from 2.2% to 4.2%.
  • Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide peaked at 4.2% in September 2026 and was lowest at 1.6% in January 2026.
  • Across the 12 months ending September 2026, Influential fell from 7th to 8th among influencer marketing agencies worldwide.

How did search popularity change for influencer marketing agencies worldwide in September 2026?

6 changes

  1. In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches.

  2. In September 2026, Viral Nation gained share of searches among influencer marketing agencies worldwide, from 30.8% to 32.1%.

  3. In September 2026, The Goat Agency gained share of searches among influencer marketing agencies worldwide, from 13.3% to 13.9%.

  4. In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%.

  5. In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%.

  6. Socially Powerful’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 8.7% to 9.8% in September 2026.

How are Influential’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Influential’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • influential agency

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