Brandwave

Influential vs Ubiquitous:Which is more popular?

In September 2026, Influential had more branded searches than Ubiquitous among influencer marketing agencies worldwide. Influential had about 880 branded searches, while Ubiquitous had 90. Influential made up 4.2% of all influencer marketing agency searches we track, and Ubiquitous accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, Influential appeared in two of the five answers and Ubiquitous in one. Influential was mentioned before Ubiquitous in two out of three answers that named either.

Among influencer marketing agencies worldwide in September 2026

Who do people search for more?

Influential, about 10 searches for every 1 for Ubiquitous

Influential 880 searchesUbiquitous 90 searches

Who does AI mention more?

Influential, mentioned in 2 of 5 answers, Ubiquitous in 1

Influential in 2 of 5Ubiquitous in 1 of 5

Who does AI recommend more?

Influential, named ahead of Ubiquitous in 2 of 3 answers

Influential first in 2Ubiquitous first in 1

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Top influencer marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Influential was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ubiquitous was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Influential was listed before Ubiquitous in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Influencer Marketing Factory1st
  2. Viral Nation2nd
  3. Influential3rd
  4. Socially Powerful4th
  5. HireInfluence4th
  6. Linqia6th
  7. Ubiquitous7th
  8. The Goat Agency8th
  9. The Influencer Agency–
  10. Socialyte–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about influencer marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Influential or Ubiquitous more popular in search?

This chart shows how often people search Google for Influential and Ubiquitous by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.

Influential and Ubiquitous among influencer marketing agencies worldwide, by month

Share of searches by month for Influential, Ubiquitous. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

How has the Influential and Ubiquitous comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing agencies worldwide in September 2026?

3 changes

  1. In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches.

  2. Influential’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 3.7% to 4.2% in September 2026.

  3. Estimated monthly branded searches for Ubiquitous worldwide fell 84.7% over 12 measured months, from 590 to 90 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Influential’s and Ubiquitous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Influential

1 branded search term

  • influential agency

Ubiquitous

1 branded search term

  • ubiquitous influencer marketing

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing agencies

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