Brandwave

How popular isInfluential in search?

In September 2026, people searched for Influential by name about 880 times worldwide, about the same as the previous year. These searches made up 4.2% of all global influencer marketing agency searches, placing Influential eighth out of 12 agencies. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Viral Nation32.1%
  2. The Influencer Agency16.3%
  3. The Goat Agency13.9%
  4. Socially Powerful9.8%
  5. The Influencer Marketing Factory7.7%
  6. Linqia6.2%
  7. HireInfluence4.2%
  8. Influential4.2%
  9. Socialyte2.3%
  10. Obviously1.5%
  11. +2 more
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Which influencer marketing agencies compete with Influential?

Influential against influencer marketing agencies worldwide, by month

Share of searches by month for Viral Nation, The Influencer Agency, The Goat Agency, Socially Powerful, The Influencer Marketing Factory, Linqia, HireInfluence, Influential, Socialyte. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

  1. 1.Viral Nation

    32.1%

    Held 1st. 6.7K estimated branded searches, -0.3% vs prior month. Share +1.3 points.

  2. 2.The Influencer Agency

    16.3%

    Held 2nd. 3.4K estimated branded searches, -19% vs prior month. Share -3 points.

  3. 3.The Goat Agency

    13.9%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Socially Powerful

    9.8%

    Held 4th. 2K estimated branded searches, -1.4% vs prior month. Share +0.3 points.

  5. 5.The Influencer Marketing Factory

    7.7%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.1 points.

  6. 6.Linqia

    6.2%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.HireInfluence

    4.2%

    Moved from 8th to 7th. 880 estimated branded searches, +49.2% vs prior month. Share +1.5 points.

  8. 8.Influential

    4.2%

    Moved from 7th to 8th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Socialyte

    2.3%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Obviously

    1.5%

    Held 10th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  11. 11.Gleam Futures

    1.2%

    Held 11th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Ubiquitous

    0.43%

    Held 12th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Influential and its closest rivals

Every comparison with Influential

11 comparisons

How has branded search demand for Influential changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Influential worldwide held steady at 880.
  • Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide increased from 2.2% to 4.2%.
  • Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide peaked at 4.2% in September 2026 and was lowest at 1.6% in January 2026.
  • Across the 12 months ending September 2026, Influential fell from 7th to 8th among influencer marketing agencies worldwide.

How did search popularity change for influencer marketing agencies worldwide in September 2026?

6 changes

  1. In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches.

  2. In September 2026, Viral Nation gained share of searches among influencer marketing agencies worldwide, from 30.8% to 32.1%.

  3. In September 2026, The Goat Agency gained share of searches among influencer marketing agencies worldwide, from 13.3% to 13.9%.

  4. In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%.

  5. In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%.

  6. Socially Powerful’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 8.7% to 9.8% in September 2026.

How are Influential’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Influential’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • influential agency

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