Influential vs Socially Powerful:Which is more popular?
In September 2026, Socially Powerful had more branded searches than Influential among influencer marketing agencies worldwide. Socially Powerful had about 2,040 branded searches, while Influential had 880. Socially Powerful made up 9.8% of all influencer marketing agency searches we track, and Influential accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, Influential and Socially Powerful each appeared in two of the five answers. Influential was mentioned before Socially Powerful in two out of three answers that named either.
Who do people search for more?
Socially Powerful, about 2 searches for every 1 for Influential
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Influential, named ahead of Socially Powerful in 2 of 3 answers
Follow Influential vs Socially Powerful and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top influencer marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Influential was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Socially Powerful was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Influential was listed before Socially Powerful in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer marketing agencies
5 answers
Asked ChatGPT
“Which influencer marketing agency should I hire?”
Asked ChatGPT
“What are the best influencer marketing agencies?”
Asked ChatGPT
“What's the best influencer marketing agency for creator campaign support?”
Searched Google, AI Overview
“influencer marketing agency”
Searched Google, AI Overview
“best influencer agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Influential or Socially Powerful more popular in search?
This chart shows how often people search Google for Influential and Socially Powerful by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Socially Powerful, Influential. The figures are in the table below the chart.
View monthly share of searches table
| Month | Viral Nation | The Influencer Agency | The Goat Agency | Socially Powerful | The Influencer Marketing Factory | Linqia | HireInfluence | Influential | Socialyte | Obviously | Gleam Futures | Ubiquitous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 12.5% | 46% | 7.7% | 4.8% | 4.1% | 1.2% | 2.2% | 0.99% | 0.99% | 0.81% | 1.5% |
| Nov 2025 | 17.3% | 12.6% | 46.5% | 6.6% | 4.1% | 3.3% | 1% | 2.3% | 1% | 1% | 1% | 3.3% |
| Dec 2025 | 20.5% | 20.5% | 37% | 6.3% | 4% | 4% | 1.5% | 2.2% | 1.2% | 0.8% | 0.98% | 0.98% |
| Jan 2026 | 18.8% | 36.9% | 27.7% | 4.9% | 3.6% | 2.4% | 0.9% | 1.6% | 0.73% | 0.9% | 0.73% | 0.9% |
| Feb 2026 | 31.2% | 18.6% | 20.5% | 9.9% | 4.9% | 3.8% | 1.5% | 3.3% | 1.5% | 1.8% | 1.5% | 1.5% |
| Mar 2026 | 31% | 22.6% | 16.6% | 7.9% | 4.9% | 4.9% | 1.8% | 3.8% | 1.5% | 1.8% | 1.8% | 1.5% |
| Apr 2026 | 32.6% | 19.4% | 17.4% | 8.4% | 5.2% | 5.2% | 1.9% | 4% | 1.9% | 1.5% | 1.5% | 1% |
| May 2026 | 33.2% | 22.2% | 14.5% | 8.4% | 5.2% | 5.2% | 2.4% | 3.5% | 1.6% | 1.6% | 1.3% | 0.85% |
| Jun 2026 | 34.5% | 17.6% | 15.1% | 8.7% | 6.7% | 5.5% | 3% | 3.7% | 1.6% | 1.6% | 1.3% | 0.59% |
| Jul 2026 | 29.8% | 18.6% | 15.9% | 9.3% | 7.1% | 5.7% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 30.8% | 19.3% | 13.3% | 9.5% | 8.7% | 6% | 2.7% | 4% | 2.2% | 1.8% | 1.2% | 0.41% |
| Sep 2026 | 32.1% | 16.3% | 13.9% | 9.8% | 7.7% | 6.2% | 4.2% | 4.2% | 2.3% | 1.5% | 1.2% | 0.43% |
How has the Influential and Socially Powerful comparison changed over the last 12 months?
3 findings
- Socially Powerful was ahead of Influential in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide moved from 2.2% to 4.2%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Socially Powerful’s share of searches among influencer marketing agencies worldwide moved from 7.7% to 9.8%, and its estimated monthly branded searches moved from 3K to 2K.
How did search popularity change for influencer marketing agencies worldwide in September 2026?
3 changes
In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches.
Socially Powerful’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 8.7% to 9.8% in September 2026.
Influential’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 3.7% to 4.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Influential’s and Socially Powerful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Influential
1 branded search term
- influential agency
Socially Powerful
2 branded search terms
- socially powerful
- socially powerful agency
Other head-to-heads among influencer marketing agencies
- Viral Nation vs The Influencer Agency: compare popularity
- Viral Nation vs The Goat Agency: compare popularity
- Viral Nation vs Socially Powerful: compare popularity
- Viral Nation vs The Influencer Marketing Factory: compare popularity
- The Influencer Agency vs The Goat Agency: compare popularity
- The Influencer Agency vs Socially Powerful: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.