Brandwave

The Goat Agency vs The Influencer Agency:Which is more popular?

In September 2026, The Influencer Agency had more branded searches than The Goat Agency among influencer marketing agencies worldwide. The Influencer Agency had about 3,400 branded searches, while The Goat Agency had 2,900. The Influencer Agency made up 16.3% of all influencer marketing agency searches we track, and The Goat Agency accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, The Goat Agency appeared in one of the five answers and The Influencer Agency in none.

Among influencer marketing agencies worldwide in September 2026

Who do people search for more?

The Influencer Agency, about 17% more searches than The Goat Agency

The Influencer Agency 3.4K searchesThe Goat Agency 2.9K searches

Who does AI mention more?

The Goat Agency, mentioned in 1 of 5 answers, The Influencer Agency in 0

The Goat Agency in 1 of 5The Influencer Agency in 0 of 5

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Top influencer marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Goat Agency was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Influencer Agency did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Influencer Marketing Factory1st
  2. Viral Nation2nd
  3. Influential3rd
  4. Socially Powerful4th
  5. HireInfluence4th
  6. Linqia6th
  7. Ubiquitous7th
  8. The Goat Agency8th
  9. The Influencer Agency–
  10. Socialyte–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about influencer marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is The Goat Agency or The Influencer Agency more popular in search?

This chart shows how often people search Google for The Goat Agency and The Influencer Agency by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.

The Goat Agency and The Influencer Agency among influencer marketing agencies worldwide, by month

Share of searches by month for The Influencer Agency, The Goat Agency. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

How has the The Goat Agency and The Influencer Agency comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing agencies worldwide in September 2026?

2 changes

  1. In September 2026, The Goat Agency gained share of searches among influencer marketing agencies worldwide, from 13.3% to 13.9%.

  2. In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Goat Agency’s and The Influencer Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Goat Agency

1 branded search term

  • the goat agency

The Influencer Agency

2 branded search terms

  • influencer agency
  • the influencer agency

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing agencies

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