The Influencer Agency vs The Influencer Marketing Factory:Which is more popular?
In September 2026, The Influencer Agency had more branded searches than The Influencer Marketing Factory among influencer marketing agencies worldwide. The Influencer Agency had about 3,400 branded searches, while The Influencer Marketing Factory had 1,600. The Influencer Agency made up 16.3% of all influencer marketing agency searches we track, and The Influencer Marketing Factory accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, The Influencer Marketing Factory appeared in four of the five answers and The Influencer Agency in none.
Who do people search for more?
The Influencer Agency, about 2 searches for every 1 for The Influencer Marketing Factory
Who does AI mention more?
The Influencer Marketing Factory, mentioned in 4 of 5 answers, The Influencer Agency in 0
Who does AI recommend more?
The Influencer Marketing Factory, the only one of the two named
Follow The Influencer Agency vs The Influencer Marketing Factory and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top influencer marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Influencer Marketing Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Influencer Agency did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer marketing agencies
5 answers
Asked ChatGPT
“Which influencer marketing agency should I hire?”
Asked ChatGPT
“What are the best influencer marketing agencies?”
Asked ChatGPT
“What's the best influencer marketing agency for creator campaign support?”
Searched Google, AI Overview
“influencer marketing agency”
Searched Google, AI Overview
“best influencer agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is The Influencer Agency or The Influencer Marketing Factory more popular in search?
This chart shows how often people search Google for The Influencer Agency and The Influencer Marketing Factory by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for The Influencer Agency, The Influencer Marketing Factory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Viral Nation | The Influencer Agency | The Goat Agency | Socially Powerful | The Influencer Marketing Factory | Linqia | HireInfluence | Influential | Socialyte | Obviously | Gleam Futures | Ubiquitous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 12.5% | 46% | 7.7% | 4.8% | 4.1% | 1.2% | 2.2% | 0.99% | 0.99% | 0.81% | 1.5% |
| Nov 2025 | 17.3% | 12.6% | 46.5% | 6.6% | 4.1% | 3.3% | 1% | 2.3% | 1% | 1% | 1% | 3.3% |
| Dec 2025 | 20.5% | 20.5% | 37% | 6.3% | 4% | 4% | 1.5% | 2.2% | 1.2% | 0.8% | 0.98% | 0.98% |
| Jan 2026 | 18.8% | 36.9% | 27.7% | 4.9% | 3.6% | 2.4% | 0.9% | 1.6% | 0.73% | 0.9% | 0.73% | 0.9% |
| Feb 2026 | 31.2% | 18.6% | 20.5% | 9.9% | 4.9% | 3.8% | 1.5% | 3.3% | 1.5% | 1.8% | 1.5% | 1.5% |
| Mar 2026 | 31% | 22.6% | 16.6% | 7.9% | 4.9% | 4.9% | 1.8% | 3.8% | 1.5% | 1.8% | 1.8% | 1.5% |
| Apr 2026 | 32.6% | 19.4% | 17.4% | 8.4% | 5.2% | 5.2% | 1.9% | 4% | 1.9% | 1.5% | 1.5% | 1% |
| May 2026 | 33.2% | 22.2% | 14.5% | 8.4% | 5.2% | 5.2% | 2.4% | 3.5% | 1.6% | 1.6% | 1.3% | 0.85% |
| Jun 2026 | 34.5% | 17.6% | 15.1% | 8.7% | 6.7% | 5.5% | 3% | 3.7% | 1.6% | 1.6% | 1.3% | 0.59% |
| Jul 2026 | 29.8% | 18.6% | 15.9% | 9.3% | 7.1% | 5.7% | 3.9% | 3.9% | 2.1% | 1.7% | 1.4% | 0.49% |
| Aug 2026 | 30.8% | 19.3% | 13.3% | 9.5% | 8.7% | 6% | 2.7% | 4% | 2.2% | 1.8% | 1.2% | 0.41% |
| Sep 2026 | 32.1% | 16.3% | 13.9% | 9.8% | 7.7% | 6.2% | 4.2% | 4.2% | 2.3% | 1.5% | 1.2% | 0.43% |
How has the The Influencer Agency and The Influencer Marketing Factory comparison changed over the last 12 months?
3 findings
- The Influencer Agency was ahead of The Influencer Marketing Factory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Influencer Agency’s share of searches among influencer marketing agencies worldwide moved from 12.5% to 16.3%, and its estimated monthly branded searches moved from 4.9K to 3.4K.
- Across the 12 months ending September 2026, The Influencer Marketing Factory’s share of searches among influencer marketing agencies worldwide moved from 4.8% to 7.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for influencer marketing agencies worldwide in September 2026?
2 changes
In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%.
In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Influencer Agency’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Influencer Agency
2 branded search terms
- influencer agency
- the influencer agency
The Influencer Marketing Factory
1 branded search term
- the influencer marketing factory
Other head-to-heads among influencer marketing agencies
- Viral Nation vs The Influencer Agency: compare popularity
- Viral Nation vs The Goat Agency: compare popularity
- Viral Nation vs Socially Powerful: compare popularity
- Viral Nation vs The Influencer Marketing Factory: compare popularity
- The Influencer Agency vs The Goat Agency: compare popularity
- The Influencer Agency vs Socially Powerful: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.