Brandwave

Influential vs Linqia:Which is more popular?

In September 2026, Linqia had more branded searches than Influential among influencer marketing agencies worldwide. Linqia had about 1,300 branded searches, while Influential had 880. Linqia made up 6.2% of all influencer marketing agency searches we track, and Influential accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about influencer marketing agencies, Influential and Linqia each appeared in two of the five answers. Influential and Linqia were each mentioned first in two of the four answers that named either.

Among influencer marketing agencies worldwide in September 2026

Who do people search for more?

Linqia, about 48% more searches than Influential

Linqia 1.3K searchesInfluential 880 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Influential in 2 of 5Linqia in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Influential first in 2Linqia first in 2

Follow Influential vs Linqia and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top influencer marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Influential was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Linqia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Influential and Linqia were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Influencer Marketing Factory1st
  2. Viral Nation2nd
  3. Influential3rd
  4. Socially Powerful4th
  5. HireInfluence4th
  6. Linqia6th
  7. Ubiquitous7th
  8. The Goat Agency8th
  9. The Influencer Agency–
  10. Socialyte–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viral Nation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Influencer Marketing Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HireInfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socially Powerful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linqia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influential2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Goat Agency1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquitous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Influencer Agency0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialyte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about influencer marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Influential or Linqia more popular in search?

This chart shows how often people search Google for Influential and Linqia by name. Each line represents a brand's share of searches for all 12 influencer marketing agencies we track, month by month, from English-language searches worldwide.

Influential and Linqia among influencer marketing agencies worldwide, by month

Share of searches by month for Linqia, Influential. The figures are in the table below the chart.

View monthly share of searches table
MonthViral NationThe Influencer AgencyThe Goat AgencySocially PowerfulThe Influencer Marketing FactoryLinqiaHireInfluenceInfluentialSocialyteObviouslyGleam FuturesUbiquitous
Oct 202517.1%12.5%46%7.7%4.8%4.1%1.2%2.2%0.99%0.99%0.81%1.5%
Nov 202517.3%12.6%46.5%6.6%4.1%3.3%1%2.3%1%1%1%3.3%
Dec 202520.5%20.5%37%6.3%4%4%1.5%2.2%1.2%0.8%0.98%0.98%
Jan 202618.8%36.9%27.7%4.9%3.6%2.4%0.9%1.6%0.73%0.9%0.73%0.9%
Feb 202631.2%18.6%20.5%9.9%4.9%3.8%1.5%3.3%1.5%1.8%1.5%1.5%
Mar 202631%22.6%16.6%7.9%4.9%4.9%1.8%3.8%1.5%1.8%1.8%1.5%
Apr 202632.6%19.4%17.4%8.4%5.2%5.2%1.9%4%1.9%1.5%1.5%1%
May 202633.2%22.2%14.5%8.4%5.2%5.2%2.4%3.5%1.6%1.6%1.3%0.85%
Jun 202634.5%17.6%15.1%8.7%6.7%5.5%3%3.7%1.6%1.6%1.3%0.59%
Jul 202629.8%18.6%15.9%9.3%7.1%5.7%3.9%3.9%2.1%1.7%1.4%0.49%
Aug 202630.8%19.3%13.3%9.5%8.7%6%2.7%4%2.2%1.8%1.2%0.41%
Sep 202632.1%16.3%13.9%9.8%7.7%6.2%4.2%4.2%2.3%1.5%1.2%0.43%

How has the Influential and Linqia comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing agencies worldwide in September 2026?

3 changes

  1. In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches.

  2. Linqia’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 5.5% to 6.2% in September 2026.

  3. Influential’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 3.7% to 4.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Influential’s and Linqia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Influential

1 branded search term

  • influential agency

Linqia

1 branded search term

  • linqia

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free