Socially Powerful vs Viral Nation:Which is more popular by branded search?
In August 2026, Viral Nation had more branded searches than Socially Powerful among influencer marketing agencies worldwide. Viral Nation was estimated to have 8.8K branded searches compared to Socially Powerful’s 2.1K, and held a 48% Share of Search versus Socially Powerful’s 11.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Socially Powerful or Viral Nation?
Compare agencies that plan and execute creator campaigns for brands across social platforms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Viral Nation, Socially Powerful. The figures are in the table below the chart.
View monthly share of search table
| Month | Viral Nation | The Influencer Marketing Factory | The Goat Agency | Socially Powerful | Ubiquitous |
|---|---|---|---|---|---|
| Oct 2025 | 23.6% | 7.1% | 57.1% | 9.7% | 2.5% |
| Nov 2025 | 22.9% | 6.9% | 57.2% | 8.5% | 4.4% |
| Dec 2025 | 31.5% | 6.5% | 51.3% | 8.9% | 1.8% |
| Jan 2026 | 35% | 6.6% | 47.7% | 8.5% | 2.2% |
| Feb 2026 | 46.6% | 8.3% | 28.5% | 13.9% | 2.7% |
| Mar 2026 | 54.2% | 7.9% | 23.8% | 11.5% | 2.6% |
| Apr 2026 | 52.3% | 7.8% | 25.4% | 12.2% | 2.3% |
| May 2026 | 52.4% | 14.3% | 20% | 11.4% | 1.9% |
| Jun 2026 | 49.2% | 19.6% | 19.1% | 11.1% | 1.1% |
| Jul 2026 | 43.8% | 21.1% | 21.5% | 12.7% | 0.88% |
| Aug 2026 | 48% | 24% | 16% | 11.5% | 0.6% |
| Sep 2026 | — | — | — | — | — |
How has the Socially Powerful and Viral Nation comparison changed over the last 12 months?
3 findings
- Viral Nation was ahead of Socially Powerful in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Socially Powerful’s estimated Share of Search among influencer marketing agencies worldwide moved from 9.7% to 11.5%, and its estimated monthly branded searches moved from 3.1K to 2.1K.
- Across the 11 months ending August 2026, Viral Nation’s estimated Share of Search among influencer marketing agencies worldwide moved from 23.6% to 48%, and its estimated monthly branded searches moved from 7.5K to 8.8K.
How did search popularity change for influencer marketing agencies worldwide in August 2026?
2 changes
In August 2026, Viral Nation gained estimated Share of Search among influencer marketing agencies worldwide, from 43.8% to 48%.
In August 2026, Socially Powerful lost estimated Share of Search among influencer marketing agencies worldwide, from 12.7% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Socially Powerful’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Socially Powerful
4 branded search terms
- socially powerful
- socially powerful agency
- socially powerful influencer marketing agency
- socially powerful reviews
Viral Nation
6 branded search terms
- viral nation
- viral nation agency
- viral nation influencer marketing
- viral nation influencer marketing agency
- viral nation reviews
- viralnation.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.