Brandwave

All-Clad vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than All-Clad among induction pans brands worldwide. Le Creuset had about 1.5 million branded searches, while All-Clad had 110,000. Le Creuset made up 59.7% of all induction pans brand searches we track, and All-Clad accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about induction pans brands, All-Clad appeared in four of the five answers and Le Creuset in one. All-Clad was mentioned before Le Creuset in every answer.

Among induction pans brands worldwide in September 2026

Who do people search for more?

Le Creuset, about 14 searches for every 1 for All-Clad

Le Creuset 1.5M searchesAll-Clad 110K searches

Who does AI mention more?

All-Clad, mentioned in 4 of 5 answers, Le Creuset in 1

All-Clad in 4 of 5Le Creuset in 1 of 5

Who does AI recommend more?

All-Clad, named ahead of Le Creuset in every answer

All-Clad first in 4Le Creuset never first

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Top induction pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, All-Clad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. All-Clad was listed before Le Creuset in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Tramontina2nd
  3. Demeyere3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Circulon–
  7. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction pans brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is All-Clad or Le Creuset more popular in search?

This chart shows how often people search Google for All-Clad and Le Creuset by name. Each line represents a brand's share of searches for all seven induction pans brands we track, month by month, from English-language searches worldwide.

All-Clad and Le Creuset among induction pans brands worldwide, by month

Share of searches by month for Le Creuset, All-Clad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaAll-CladDemeyereCirculonNinja
Oct 202558.3%22.7%11.7%5.2%1.3%0.7%0.02%
Nov 202558.3%23.9%9.6%6.4%1.3%0.58%0.02%
Dec 202562.6%20.5%8.4%6.9%1.1%0.51%0.02%
Jan 202654.7%26%11%6%1.5%0.81%0.02%
Feb 202655.1%25.8%11.1%6.1%1.5%0.45%0.02%
Mar 202654.3%25.4%13.4%4.9%1.5%0.54%0.02%
Apr 202657.1%21.9%14.1%5.2%1.3%0.46%0.02%
May 202654.9%24.7%13.5%4.9%1.5%0.45%0.02%
Jun 202654%20.3%13.3%10.9%1.2%0.36%0.01%
Jul 202659.3%19%14.6%5.3%1.3%0.39%0.01%
Aug 202656.7%22.2%14%5.1%1.5%0.46%0.01%
Sep 202659.7%22.3%12%4.4%1.3%0.39%0.01%

How has the All-Clad and Le Creuset comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of All-Clad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among induction pans brands worldwide moved from 5.2% to 4.4%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among induction pans brands worldwide moved from 58.3% to 59.7%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for induction pans brands worldwide in September 2026?

2 changes

  1. In September 2026, Le Creuset gained share of searches among induction pans brands worldwide, from 56.7% to 59.7%.

  2. In September 2026, All-Clad lost share of searches among induction pans brands worldwide, from 5.1% to 4.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using All-Clad’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Le Creuset

1 branded search term

  • le creuset

How the Brand Demand Index is measured

Other head-to-heads among induction pans brands

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