DeWalt vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than DeWalt among impact driver brands worldwide. Milwaukee had about 1.8 million branded searches, while DeWalt had 673,000. Milwaukee made up 49.8% of all impact driver brand searches we track, and DeWalt accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about impact driver brands, both DeWalt and Milwaukee appeared in all four answers. DeWalt and Milwaukee were each mentioned first in two of the four answers.
Who do people search for more?
Milwaukee, about 3 searches for every 1 for DeWalt
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top impact driver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both DeWalt and Milwaukee showed up in all four answers. DeWalt and Milwaukee were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ryobi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hilti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about impact driver brands
4 answers
Asked ChatGPT
“Which impact driver brand should I buy?”
Asked ChatGPT
“What are the best impact driver brands?”
Asked ChatGPT
“What's the best impact driver brand for home repairs?”
Searched Google, AI Overview
“cordless impact driver”
Searched Google, AI Overview
“impact drill driver”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all six impact driver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Ryobi | DeWalt | Craftsman | Kobalt | Hilti |
|---|---|---|---|---|---|---|
| Oct 2025 | 56% | 18.3% | 16.8% | 6.1% | 2.3% | 0.55% |
| Nov 2025 | 50.5% | 22.4% | 18.6% | 5.5% | 2.5% | 0.5% |
| Dec 2025 | 51.8% | 19.1% | 19% | 7% | 2.5% | 0.51% |
| Jan 2026 | 50% | 20.4% | 18.4% | 8.2% | 2.5% | 0.61% |
| Feb 2026 | 51% | 17.3% | 18.8% | 10.3% | 2.1% | 0.62% |
| Mar 2026 | 46% | 22.5% | 16.9% | 11.3% | 2.3% | 1% |
| Apr 2026 | 46.4% | 24% | 17.1% | 9.3% | 2.3% | 0.84% |
| May 2026 | 46.1% | 24.5% | 17% | 9.3% | 2.3% | 0.83% |
| Jun 2026 | 46% | 25.3% | 16.9% | 9.2% | 1.9% | 0.68% |
| Jul 2026 | 49.8% | 22.5% | 15% | 10% | 2% | 0.74% |
| Aug 2026 | 48% | 21.6% | 17.6% | 9.6% | 2.4% | 0.71% |
| Sep 2026 | 49.8% | 20.4% | 18.3% | 8.2% | 2.5% | 0.74% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among impact driver brands worldwide moved from 16.8% to 18.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among impact driver brands worldwide moved from 56% to 49.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for impact driver brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained share of searches among impact driver brands worldwide, from 48% to 49.8%.
In September 2026, DeWalt gained share of searches among impact driver brands worldwide, from 17.6% to 18.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among impact driver brands
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