Brandwave

DeWalt vs Kobalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Kobalt among impact driver brands worldwide. DeWalt had about 673,000 branded searches, while Kobalt had 90,500. DeWalt made up 18.3% of all impact driver brand searches we track, and Kobalt accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about impact driver brands, DeWalt appeared in all four answers and Kobalt in none.

Among impact driver brands worldwide in September 2026

Who do people search for more?

DeWalt, about 7 searches for every 1 for Kobalt

DeWalt 673K searchesKobalt 90.5K searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 4 of 4Kobalt in 0 of 4

Who does AI recommend more?

DeWalt, the only one of the two named

DeWalt first in 4Kobalt never named

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Top impact driver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DeWalt appeared in all four answers. Kobalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Ryobi3rd
  4. Craftsman4th
  5. Kobalt–
  6. Hilti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hilti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about impact driver brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Kobalt more popular in search?

This chart shows how often people search Google for DeWalt and Kobalt by name. Each line represents a brand's share of searches for all six impact driver brands we track, month by month, from English-language searches worldwide.

DeWalt and Kobalt among impact driver brands worldwide, by month

Share of searches by month for DeWalt, Kobalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltCraftsmanKobaltHilti
Oct 202556%18.3%16.8%6.1%2.3%0.55%
Nov 202550.5%22.4%18.6%5.5%2.5%0.5%
Dec 202551.8%19.1%19%7%2.5%0.51%
Jan 202650%20.4%18.4%8.2%2.5%0.61%
Feb 202651%17.3%18.8%10.3%2.1%0.62%
Mar 202646%22.5%16.9%11.3%2.3%1%
Apr 202646.4%24%17.1%9.3%2.3%0.84%
May 202646.1%24.5%17%9.3%2.3%0.83%
Jun 202646%25.3%16.9%9.2%1.9%0.68%
Jul 202649.8%22.5%15%10%2%0.74%
Aug 202648%21.6%17.6%9.6%2.4%0.71%
Sep 202649.8%20.4%18.3%8.2%2.5%0.74%

How has the DeWalt and Kobalt comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Kobalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among impact driver brands worldwide moved from 16.8% to 18.3%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among impact driver brands worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for impact driver brands worldwide in September 2026?

2 changes

  1. In September 2026, DeWalt gained share of searches among impact driver brands worldwide, from 17.6% to 18.3%.

  2. Kobalt’s share of searches among impact driver brands worldwide has gained ground for 3 months in a row, from 1.9% to 2.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Kobalt

1 branded search term

  • kobalt

How the Brand Demand Index is measured

Other head-to-heads among impact driver brands

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