Adobe Illustrator vs Affinity:Which is more popular by branded search?
In August 2026, Adobe Illustrator had more branded searches than Affinity among illustration software worldwide. Adobe Illustrator was estimated to have 848K branded searches compared to Affinity’s 289K, and held a 35.6% Share of Search versus Affinity’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Illustrator or Affinity?
Compare the software illustrators draw in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Illustrator, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Illustrator | Krita | Procreate | Affinity | Clip Studio Paint |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 18.7% | 18.7% | 21.7% | 10.2% |
| Nov 2025 | 23.2% | 14.4% | 14.4% | 38.3% | 9.7% |
| Dec 2025 | 27.5% | 20.2% | 20.2% | 18.5% | 13.5% |
| Jan 2026 | 29.2% | 20.8% | 20.8% | 17.8% | 11.4% |
| Feb 2026 | 34.2% | 19.5% | 19.5% | 16% | 10.7% |
| Mar 2026 | 30.6% | 20.8% | 20.8% | 13.9% | 13.9% |
| Apr 2026 | 35.5% | 22.4% | 18.4% | 13.7% | 10% |
| May 2026 | 36.1% | 20% | 20% | 13% | 10.9% |
| Jun 2026 | 35% | 19.2% | 19.2% | 13.6% | 12.9% |
| Jul 2026 | 38.9% | 19.1% | 19.1% | 12.5% | 10.4% |
| Aug 2026 | 35.6% | 23.1% | 18.9% | 12.1% | 10.3% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Illustrator and Affinity comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Affinity took it in November 2025, Adobe Illustrator took it in December 2025.
- Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide moved from 30.7% to 35.6%, and its estimated monthly branded searches moved from 903K to 848K.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide moved from 21.7% to 12.1%, and its estimated monthly branded searches moved from 640K to 289K.
How did search popularity change for illustration software worldwide in August 2026?
2 changes
In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 38.9% to 35.6%.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Illustrator’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Illustrator
19 branded search terms
- adobe illustrator
- adobe illustrator cost
- adobe illustrator download
- adobe illustrator for graphic design
- adobe illustrator for ipad
- adobe illustrator free
- adobe illustrator free download
- adobe illustrator free trial
- adobe illustrator graphic design
- adobe illustrator graphic design software
- adobe illustrator online
- adobe illustrator photo editing
- adobe illustrator subscription
- adobe illustrator vector design
- adobe illustrator vector graphics
- download adobe illustrator
- how much is adobe illustrator
- illustrator ai
- illustrator software
Affinity
127 branded search terms
- affinity app
- affinity app android
- affinity app cost
- affinity app download
- affinity app for android
- affinity app for ipad
- affinity app free
- affinity app ipad
- affinity app linux
- affinity app review
- affinity app reviews
- affinity app windows
- affinity by canva
- affinity canva
- affinity design
- affinity designer
- affinity designer 2
- affinity designer 2 download
- affinity designer 2 for ipad
- affinity designer ai
- affinity designer android
- affinity designer app
- affinity designer cost
- affinity designer desktop publishing
- affinity designer download
- affinity designer for android
- affinity designer for iphone
- affinity designer for linux
- affinity designer free
- affinity designer free download
- affinity designer free trial
- affinity designer graphic design
- affinity designer graphic design software
- affinity designer ipad
- affinity designer iphone
- affinity designer linux
- affinity designer mac
- affinity designer online
- affinity designer photo editing
- affinity designer price
1–40 of 127
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