Brandwave

Neustar vs Throtle:Which is more popular?

In September 2026, Throtle had more branded searches than Neustar among identity resolution platforms worldwide. Throtle had about 135,000 branded searches, while Neustar had 14,800. Throtle made up 23.8% of all identity resolution platform searches we track, and Neustar accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about identity resolution platforms, neither Neustar nor Throtle appeared in any of the five answers.

Among identity resolution platforms worldwide in September 2026

Who do people search for more?

Throtle, about 9 searches for every 1 for Neustar

Throtle 135K searchesNeustar 14.8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Neustar in 0 of 5Throtle in 0 of 5

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Top identity resolution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Neustar nor Throtle showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiveRamp1st
  2. Amperity2nd
  3. Reltio3rd
  4. Informatica4th
  5. Senzing5th
  6. AWS Entity Resolution6th
  7. FullContact7th
  8. Throtle–
  9. Neustar–
  10. Infutor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LiveRamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senzing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amperity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Informatica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullContact2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reltio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Entity Resolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Throtle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neustar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infutor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity resolution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Neustar or Throtle more popular in search?

This chart shows how often people search Google for Neustar and Throtle by name. Each line represents a brand's share of searches for all ten identity resolution platforms we track, month by month, from English-language searches worldwide.

Neustar and Throtle among identity resolution platforms worldwide, by month

Share of searches by month for Throtle, Neustar. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaThrotleFullContactLiveRampNeustarReltioAmperitySenzingAWS Entity ResolutionInfutor
Oct 202566.1%24.2%2.7%2.7%2.2%1.2%0.65%0.15%0.13%0.05%
Nov 202562.1%27.9%3.1%2.5%2%1.4%0.74%0.15%0.12%0.04%
Dec 202554.7%24.5%2.7%13.4%2.2%1.5%0.65%0.16%0.11%0.03%
Jan 202654.7%29.9%2.2%9%1.8%1.5%0.65%0.13%0.11%0.03%
Feb 202665.3%24%2.6%3.2%2.1%1.8%0.64%0.18%0.13%0.05%
Mar 202664.8%23.7%2.1%2.6%1.7%3.9%0.63%0.14%0.13%0.19%
Apr 202664.3%23.6%3.2%3.2%2.1%2.6%0.63%0.17%0.15%0.06%
May 202661.1%22.4%2.5%8.2%2.5%2.5%0.48%0.17%0.17%0.04%
Jun 202659.8%26.8%3%4.4%2.9%2%0.72%0.2%0.14%0.05%
Jul 202660.4%27.1%2.4%3.6%3%2.4%0.58%0.2%0.2%0.04%
Aug 202660.5%27.1%3%3%3%2.4%0.58%0.2%0.12%0.04%
Sep 202664.7%23.8%3.2%2.6%2.6%2.1%0.63%0.18%0.13%0.05%

How has the Neustar and Throtle comparison changed over the last 12 months?

3 findings

How did search popularity change for identity resolution platforms worldwide in September 2026?

1 change

  1. In September 2026, Throtle lost share of searches among identity resolution platforms worldwide, from 27.1% to 23.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Neustar’s and Throtle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Neustar

1 branded search term

  • neustar

Throtle

1 branded search term

  • throtle

How the Brand Demand Index is measured

Other head-to-heads among identity resolution platforms

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