Informatica vs Throtle:Which is more popular?
In September 2026, Informatica had more branded searches than Throtle among identity resolution platforms worldwide. Informatica had about 368,000 branded searches, while Throtle had 135,000. Informatica made up 64.7% of all identity resolution platform searches we track, and Throtle accounted for 23.8%. When we asked ChatGPT and Google AI Overviews about identity resolution platforms, Informatica appeared in two of the five answers and Throtle in none.
Who do people search for more?
Informatica, about 3 searches for every 1 for Throtle
Who does AI mention more?
Informatica, mentioned in 2 of 5 answers, Throtle in 0
Who does AI recommend more?
Informatica, the only one of the two named
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Top identity resolution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Informatica was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Throtle did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LiveRamp1st
Amperity2nd
Reltio3rd- Informatica4th
Senzing5th
AWS Entity Resolution6th
FullContact7th
Throtle–- Neustar–
Infutor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LiveRamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Senzing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amperity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informatica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullContact2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reltio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AWS Entity Resolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Throtle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neustar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Infutor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about identity resolution platforms
5 answers
Asked ChatGPT
“Which identity resolution platform should I use?”
Asked ChatGPT
“What are the best identity resolution platforms?”
Asked ChatGPT
“What's the best identity resolution platform for matching customer records?”
Searched Google, AI Overview
“identity resolution platforms”
Searched Google, AI Overview
“identity resolution tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Informatica or Throtle more popular in search?
This chart shows how often people search Google for Informatica and Throtle by name. Each line represents a brand's share of searches for all ten identity resolution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Informatica, Throtle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Informatica | Throtle | FullContact | LiveRamp | Neustar | Reltio | Amperity | Senzing | AWS Entity Resolution | Infutor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 24.2% | 2.7% | 2.7% | 2.2% | 1.2% | 0.65% | 0.15% | 0.13% | 0.05% |
| Nov 2025 | 62.1% | 27.9% | 3.1% | 2.5% | 2% | 1.4% | 0.74% | 0.15% | 0.12% | 0.04% |
| Dec 2025 | 54.7% | 24.5% | 2.7% | 13.4% | 2.2% | 1.5% | 0.65% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 54.7% | 29.9% | 2.2% | 9% | 1.8% | 1.5% | 0.65% | 0.13% | 0.11% | 0.03% |
| Feb 2026 | 65.3% | 24% | 2.6% | 3.2% | 2.1% | 1.8% | 0.64% | 0.18% | 0.13% | 0.05% |
| Mar 2026 | 64.8% | 23.7% | 2.1% | 2.6% | 1.7% | 3.9% | 0.63% | 0.14% | 0.13% | 0.19% |
| Apr 2026 | 64.3% | 23.6% | 3.2% | 3.2% | 2.1% | 2.6% | 0.63% | 0.17% | 0.15% | 0.06% |
| May 2026 | 61.1% | 22.4% | 2.5% | 8.2% | 2.5% | 2.5% | 0.48% | 0.17% | 0.17% | 0.04% |
| Jun 2026 | 59.8% | 26.8% | 3% | 4.4% | 2.9% | 2% | 0.72% | 0.2% | 0.14% | 0.05% |
| Jul 2026 | 60.4% | 27.1% | 2.4% | 3.6% | 3% | 2.4% | 0.58% | 0.2% | 0.2% | 0.04% |
| Aug 2026 | 60.5% | 27.1% | 3% | 3% | 3% | 2.4% | 0.58% | 0.2% | 0.12% | 0.04% |
| Sep 2026 | 64.7% | 23.8% | 3.2% | 2.6% | 2.6% | 2.1% | 0.63% | 0.18% | 0.13% | 0.05% |
How has the Informatica and Throtle comparison changed over the last 12 months?
3 findings
- Informatica was ahead of Throtle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Informatica’s share of searches among identity resolution platforms worldwide moved from 66.1% to 64.7%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Throtle’s share of searches among identity resolution platforms worldwide moved from 24.2% to 23.8%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for identity resolution platforms worldwide in September 2026?
2 changes
In September 2026, Informatica gained share of searches among identity resolution platforms worldwide, from 60.5% to 64.7%.
In September 2026, Throtle lost share of searches among identity resolution platforms worldwide, from 27.1% to 23.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Informatica’s and Throtle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Informatica
1 branded search term
- informatica
Throtle
1 branded search term
- throtle
Other head-to-heads among identity resolution platforms
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